We are looking for a Senior B2B Content Writer to create clear, compelling, and well-researched content that speaks to business audiences. You will translate complex topics into content that informs decision-makers, supports our marketing and sales efforts, and reflects a high standard of quality and accuracy.
Key responsibilities
- Research and write B2B content such as articles, whitepapers, case studies, blog posts, email campaigns, and website copy.
- Adapt technical or specialised subject matter into content that is accessible to business audiences.
- Develop content outlines and editorial plans in collaboration with stakeholders and subject matter experts.
- Maintain consistent brand voice, tone, and style across all deliverables.
- Edit and proofread content for accuracy, clarity, grammar, and consistency.
- Incorporate feedback from reviewers and stakeholders efficiently and professionally.
- Support search engine optimisation by integrating relevant keywords and structuring content for readability.
- Track content performance and use insights to inform future writing.
- Mentor or guide junior writers where needed.
Required skills and qualifications
- Strong written English with excellent grammar, structure, and style.
- Proven experience writing B2B content across multiple formats.
- Ability to research thoroughly and synthesise information from diverse sources.
- Strong understanding of B2B buyer journeys and content that supports them.
- Comfort working to deadlines and managing multiple projects at once.
- Familiarity with content management systems and standard collaboration tools.
- Basic understanding of SEO principles.
Nice to have
- Experience in thought leadership or industry analysis writing.
- Familiarity with marketing automation or content analytics tools.
- Experience working with subject matter experts to produce technical content.
Experience
5 to 7 years of professional experience in content writing, with a focus on B2B audiences.