Job Summary

We are seeking a results-driven Digital Marketing Manager to plan, execute and optimise our online marketing strategy across e-commerce, social media, search and CRM channels. The role will drive brand visibility, website traffic, online sales and footfall to our physical stores, while building a strong digital presence for our textile and fabric collections. The ideal candidate combines analytical rigour with creative flair and understands the seasonal, festive and visual nature of the textile retail business.

Key ResponsibilitiesStrategy and Planning

- Develop and implement an integrated digital marketing strategy aligned with business goals, seasonal collections and festive/wedding-season campaigns.
- Prepare annual and quarterly digital marketing plans, budgets and forecasts.
- Conduct market, competitor and customer research to identify growth opportunities.

Performance Marketing and Paid Media

- Plan and manage paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, marketplaces and other platforms.
- Optimise campaigns for ROAS, CAC, conversion rate and lifetime value.
- Manage product feed, shopping ads and remarketing for the online catalogue.

SEO, SEM and Website Optimisation

- Lead SEO strategy (on-page, off-page, technical) to improve organic rankings for product and category pages.
- Work with the web/e-commerce team to improve UX, site speed, product pages and checkout conversion.
- Manage local SEO and Google Business Profile listings for all retail outlets.

Social Media and Content Marketing

- Oversee brand presence across Instagram, Facebook, Pinterest, YouTube and WhatsApp Business.
- Direct content calendars including lookbooks, fabric-care guides, styling videos, reels and influencer collaborations.
- Manage influencer, designer and creator partnerships.

CRM, Email and Omnichannel Marketing

- Build and manage email, SMS and WhatsApp campaigns, loyalty programmes and customer segmentation.
- Drive online-to-offline (O2O) initiatives such as store-locator campaigns, click-and-collect and in-store promotions.




- Improve customer retention, repeat purchase rate and customer reviews.

Analytics and Reporting

- Track KPIs using Google Analytics (GA4), Search Console, Meta Business Suite and BI dashboards.
- Deliver weekly, monthly and quarterly performance reports with actionable insights.
- Run A/B tests to continually improve campaign and website performance.

Team and Vendor Management

- Lead, mentor and evaluate the digital marketing team.
- Manage agencies, freelancers, photographers and technology vendors; negotiate contracts and ensure delivery quality.
- Ensure brand consistency and compliance with data privacy and advertising regulations.

Qualification

- Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field (MBA/PGDM in Marketing preferred).
- Certifications such as Google Ads, Google Analytics, Meta Blueprint or HubSpot are an advantage
- 2-5 years of experience in digital marketing, with at least 2 years managing teams.
- Prior experience in retail, fashion, textiles, apparel or e-commerce is strongly preferred.

5. Skills and Competencies

Technical Skills

- Strong command of paid media, SEO/SEM, social media, email/CRM and marketing automation tools.
- Proficiency in GA4, Google Tag Manager, Meta Ads Manager and reporting tools.
- Working knowledge of e-commerce platforms (Shopify, Magento, WooCommerce or similar) and marketplace marketing.
- Familiarity with basic design and video tools (Canva, Adobe Suite) is a plus.

Behavioural Competencies

- Strategic and analytical thinking with a data-driven approach
- Creative mindset with an eye for visual merchandising and brand storytelling
- Excellent communication, leadership and stakeholder management
- Ability to work under pressure during peak and festive seasons
- Solid budgeting and project management skills

What We Offer

- Competitive salary: [Range] per annum, plus performance incentives
- Employee discounts on company products
- Health insurance and statutory benefits
- Learning and career growth opportunities

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Textile Retail) (Kudayattur)
🏢 ZEHA BUSINESS SOLUTIONS PRIVATE
📍 Kudayattur