Brand: Collaby
Location: Lucknow, Uttar Pradesh
Job Type: Full-Time | Work From Office
Experience: 2–4 Years
Salary: ₹ 13,000–₹28,000/month
About the Role
We are looking for a highly creative and growth-focused Content & Social Growth Manager to build Collaby's presence across Instagram, LinkedIn, YouTube and other relevant platforms.
This is NOT a role for someone whose strategy is simply to create festival posts and maintain a content calendar.
We want someone who understands attention, storytelling, short-form video, founder-led content, creator culture and growth.
You will build both Collaby's brand presence and the Founder's content engine.
Responsibilities
- Build and execute Collaby's social media growth strategy.
- Develop content around influencer marketing, creator economy, D2C brands, marketing ROI and creator analytics.
- Create high-performing Reels, short videos, carousels and posts.
- Work with the Founder to produce founder-led content.
- Convert Founder recordings and ideas into multiple pieces of content.
- Write robust hooks, scripts and captions.
- Create case studies from successful Collaby campaigns.
- Build content specifically designed to attract brand founders and marketing professionals.
- Track content performance and continuously improve formats.
- Monitor creator economy trends and respond quickly with relevant content.
- Coordinate with graphic designers and video editors.
- Manage Collaby's LinkedIn and Instagram presence.
- Help establish Collaby as an authority in influencer performance marketing.
Content We Want
Examples include:
- Why follower count doesn't equal influencer ROI
- ₹1 lakh influencer campaign breakdowns
- Creator pricing analysis
- Influencer marketing mistakes brands make
- Campaign ROI case studies
- Creator economy data and insights
- Behind-the-scenes building Collaby
- Founder journey content
- Brand growth experiments
Requirements
- 2–4 years of social media/content experience.
- Strong understanding of Instagram, LinkedIn and short-form video.
- Excellent copywriting and storytelling.
- Strong understanding of hooks and content retention.
- Basic video editing capability preferred.
- Comfortable directing and recording founder-led content.
- Ability to analyze content performance rather than chasing vanity metrics.
- Knowledge of D2C, startups, influencer marketing or creator economy is highly preferred.
Success Metrics
We care about:
- Qualified inbound brand leads
- Content reach among relevant audiences
- Founder/brand authority
- Engagement from founders and marketers
- Website traffic
- Demo requests generated from organic content
Followers alone are NOT the primary KPI.
Compensation
₹13,000–₹28,000/month depending on experience and portfolio.
Candidates must share examples of accounts/content they have personally grown or created.
Why Join Collaby?
You'll have the opportunity to build the public voice of an early-stage creator-tech startup and work directly with its Founder.
If successful, this role can grow into Head of Content / Organic Growth as Collaby scales.