Job Description – Social Media Manager – Content & Creative Strategy

Company: Fedible Private Limited
Department: Marketing & Branding
Location: Bengaluru, Karnataka
Employment Type: Full-Time | Work from Office
Experience: Minimum 3 Years
Industry: FinTech / Personal Finance

Job Overview

We are looking for a creative and strategic Social Media Manager who can independently develop content ideas, create engaging content and manage social media strategies across multiple platforms.

The ideal candidate should have strong research, content writing, storytelling and creative skills, with the ability to convert complex topics into simple, relatable and engaging content that strengthens brand presence and audience engagement.

Key Responsibilities

- Develop and execute social media strategies aligned with company objectives.
- Plan and manage monthly content calendars for Instagram, Facebook, LinkedIn, Threads, X, YouTube and other relevant platforms.
- Create engaging reels, carousels, static posts, stories, captions, hooks and video scripts.
- Research industry trends, competitors and audience interests to identify relevant content opportunities.
- Convert complex topics, particularly in personal finance and financial education, into easy and engaging content.
- Identify trending topics and develop creative content around them.
- Coordinate with graphic designers and video editors to ensure quality content execution.
- Manage social media accounts, scheduling, publishing and audience engagement.
- Monitor content performance, analyse insights and prepare regular performance reports.
- Develop strategies to improve organic reach, engagement and relevant audience growth.

Required Skills & Qualifications

- Minimum 3 years of experience in social media management and content creation.
- Excellent content writing, copywriting and storytelling skills.
- Strong understanding of Instagram, Facebook, LinkedIn,



YouTube and other social media platforms.
- Hands-on experience in creating reels, carousels and other social media content.
- Good knowledge of social media trends, algorithms and organic growth strategies.
- Proficiency in Canva and basic video editing tools.
- Strong research, creative thinking and communication skills.
- Ability to independently develop content ideas and manage multiple projects.

Preferred Candidate Profile

- Experience in FinTech, personal finance, financial education or educational content is an added advantage. Knowledge of personal finance is preferred.
- Understanding of brand positioning, personal branding and digital storytelling.
- Ability to independently research topics, develop creative angles, write engaging hooks and scripts, and execute content ideas.
- Candidates with a strong content portfolio will be preferred.

Key Performance Indicators (KPIs)

- Content quality, creativity and consistency.
- Audience engagement, reach and impressions.
- Relevant follower growth and organic visibility.
- Content strategy and performance improvement.
- Timely execution and content delivery.

Important Expectation

We are not looking for someone whose role is limited to uploading posts or managing social media accounts. The candidate must be capable of independently handling content ideation, research, strategy, creation and execution.

We are looking for someone who can THINK, RESEARCH, CREATE, STRATEGISE AND EXECUTE.

Application Requirements

Candidates are requested to share their portfolio or links to their previous content, social media work, scripts or campaigns.

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

- Which social media platforms have you professionally managed?
- Have you independently developed and executed social media content strategies for a brand?
- What types of content have you personally created?
- What is your current notice period / availability to join?

Work Location: In person

📌 Social Media Manager & Content Strategist (BTM Layout)
🏢 FEDIBLE PRIVATE
📍 BTM Layout