UA Team Lead (Mobile Gaming)Role Overview

Role detail

Description Position UA Team Lead (User Acquisition), Mobile Gaming

Company BLKBOX.ai

Game genres Casino and social casino, casual puzzle (match-3) and mid-core/action RPG

Team Senior UA Managers and UA Managers (team size to be confirmed)

Experience 6 to 9 years in mobile gaming UA, including at least 2 years leading a UA team

Budget Large monthly budgets across six or more ad networks

About the Role

BLKBOX.ai creates and runs performance ads for mobile games, including casino, casual puzzle and action RPG titles. We are looking for a UA Team Lead with strong mobile gaming experience who can manage the UA team day to day, check the team's work before it goes live, and use data to make clear budget and campaign decisions. You will be responsible for the quality of the team's output, including every campaign launch, budget change and report.

The Opportunity

- Lead and coach a team of Senior UA Managers working across a portfolio of mobile games.

- Grow games across casino, social casino, casual puzzle and action RPG, each with different audiences, monetization models and creative needs.

- Manage large monthly budgets across Meta, TikTok, Snapchat, Unity, Moloco and Reddit.

- Set the standard for how the team analyzes cohorts, LTV, ROAS and payer behavior.

Key Responsibilities

Team Leadership

- Run weekly planning, campaign reviews, one-on-one meetings and performance check-ins.

- Assign clear ownership, priorities and deadlines to each UA Manager, and rebalance workload as accounts change.

- Coach the team on bidding, targeting, creative testing and analysis through hands-on reviews.

- Address performance issues early, with clear expectations and regular follow-up.

Quality and Accuracy

- Review all campaign setups, optimization goals (MAI/AEO/VO), budgets, tracking and naming conventions before they go live.

- Make sure casino and gambling-related campaigns follow each platform's ad policies, age restrictions and country restrictions.

- Create and maintain launch checklists, peer reviews and SOPs to prevent repeat mistakes.

- Check spend, pacing and reports every day, flag issues early and fix the root cause.

Data and Analysis

- Analyze cohorts, LTV, ROAS, D1/D7/D30 retention, ARPDAU and payer conversion by game, channel, country and creative.

- Model LTV and payback for each genre, from high-value payers in casino games to high-volume, low-CPI growth in casual puzzle games.

- Build and maintain team dashboards and reports in Excel and Google Sheets.

- Use the analysis to decide where to increase, reduce or move budget, and explain these decisions clearly to leadership.

Campaign Performance

- Own performance targets for the full gaming portfolio and stay hands-on with the most important games.

- Build a separate UA strategy for each genre, such as value optimization and payer targeting for casino,



broad MAI/AEO campaigns for casual puzzle, and event-based and value-based bidding for action RPG.

- Plan and run creative testing with the creative team, including gameplay videos, playable ads, UGC and genre-specific hooks. Scale the best ads and replace ads that stop performing.

- Work with the product, creative and leadership teams on goals, forecasts and campaign reviews.

Requirements

- 6 to 9 years of experience in mobile gaming UA, including at least 2 years managing UA Managers. Mobile gaming experience is mandatory.

- Proven experience growing games in at least two of these genres: casino or social casino, casual puzzle (match-3) and mid-core/action RPG.

- Good understanding of game monetization (in-app purchases, ads and hybrid models), payer behavior (including high spenders) and how LTV differs by genre.

- Knowledge of what makes game ads perform, including hooks, gameplay footage, playable ads and UGC.

- Experience managing six-figure monthly budgets personally and overseeing a team's total spend.

- Hands-on experience with Meta, TikTok, Snapchat, Unity, Moloco and Reddit, and strong knowledge of MAI, AEO and VO optimization across Broad, Interest and Lookalike targeting.

- Advanced Excel and Google Sheets skills, including pivot tables, XLOOKUP/INDEX-MATCH, QUERY and scenario models.

- Strong skills in cohort analysis, LTV modeling and ROAS/payback analysis.

- Working knowledge of at least one MMP (AppsFlyer, Adjust or Singular) and iOS SKAN reporting.

- Knowledge of ad platform rules for casino and gambling-related apps, including age restrictions, country restrictions and approvals.

- Strong attention to detail and experience building checklists and processes.

- Ability to give direct feedback, set clear expectations and take ownership of the team's results.

- Excellent written and spoken English, with the ability to present transparent recommendations to leadership.

Nice to Have

- Experience at a game studio, publisher or gaming-focused UA agency managing multiple games.

- Experience with real-money casino or iGaming campaigns, including licensing and country rules.

- Experience with AppLovin, ironSource, Mintegral or Google App Campaigns.

- SQL skills and experience with Looker Studio, Tableau or a similar BI tool.

- Experience with incrementality testing and media mix modeling.

- Willingness to work overlapping hours with US-based teams.

Daily Updates

The UA Team Lead will share a written update with leadership at the end of each working day. The update should cover:





- Spend against plan for each game and channel.

- ROAS, CPI and other key performance changes from the previous day.

- Campaign launches and budget changes reviewed and approved.

- Errors found, their impact and how they were fixed.

- Creative tests started, winning ads and ads paused.

- Ad rejections or policy issues on casino campaigns.

- Blockers and decisions needed from leadership.

First 90 Days

1. First month: Review all live accounts across casino, puzzle and RPG games, along with current processes and recent errors. Meet each team member and introduce a pre-launch checklist and review step.

2. Second month: Set up standard dashboards and a weekly review routine, and confirm ownership and priorities for each game.

3. Third month: Show a clear reduction in errors, a creative testing plan and UA strategy for each key game, and a development plan for each team member.

Pay: ₹1,200,000.00 - ₹1,800,000.00 per year

Benefits:

- Flexible schedule
- Health insurance
- Provident Fund
- Work from home

Application Question(s):

- How many years of overall experience do you have in User Acquisition / Performance Marketing?
- Do you have at least 2 years of experience managing or leading a UA team? How many team members or UA Managers have reported to you?
- Which mobile gaming genres have you worked on?

Casino / Social Casino

Casual Puzzle / Match-3

Mid-core / Action RPG

Other

- Which advertising platforms have you managed hands-on? (Meta, TikTok, Snapchat, Unity, Moloco, Reddit, AppLovin, etc.)
- What is the highest monthly advertising budget you have personally managed? Have you also overseen the combined budget of a team?
- Are you experienced with MAI, AEO, and VO campaign optimization? Please briefly describe your practical experience.
- How comfortable are you with cohort analysis, LTV modelling, ROAS, payback analysis, D1/D7/D30 retention, and payer conversion?
- Which MMP platforms have you worked with? (AppsFlyer, Adjust, Singular, etc.) Do you have experience with iOS SKAN reporting?
- How would you rate your Excel and Google Sheets skills? Have you worked with Pivot Tables, XLOOKUP, INDEX-MATCH, QUERY, and scenario modelling?
- Have you managed campaigns for casino or gambling-related apps? Are you familiar with platform policies, age restrictions, country restrictions, and campaign approvals?
- Are you comfortable reviewing campaign setups, budget changes, tracking, and performance reports before they go live, while also taking ownership of the team's overall output?
- Do you Have your own Laptop & Internet for remote setup?
- Are you comfortable working with overlapping hours for US-based teams, as per business requirements?
- What is your current or last drawn CTC? What is your expected CTC?
- What is your current notice period? If serving notice, what is your earliest possible joining date?

Work Location: Remote

📌 User Acquisition / Performance Marketing Manager - Mobile App/Gaming (India)
🏢 BLKBOX Technologies
📍 India