Agency & Referral Development Manager

Job Summary

We are looking for an experienced Agency & Referral Development Manager to build and grow recurring business channels through digital marketing agencies, consultants, web development companies, software companies, freelancers, referral partners, and other B2B networks.

The role focuses on developing strategic partnerships, creating white-label and outsourcing opportunities, establishing referral relationships, and generating consistent business through long-term partner networks.

The ideal candidate should have proven experience in agency development, channel sales, partnership management, referral business, or B2B service sales. Strong relationship-building, negotiation, and business development skills are essential.

This position is open to experienced candidates only and is not suitable for freshers.

Key Responsibilities

- Identify and approach potential partners, including digital marketing agencies, consultants, web development companies, software companies, freelancers, and other relevant service providers.
- Develop white-label partnerships, outsourcing arrangements, referral networks, and recurring business opportunities.
- Build and maintain professional relationships with agency owners, founders, consultants, and other key decision-makers.
- Present company services, capabilities, case studies, and partnership models to prospective partners.
- Understand partner business models, service requirements, client needs, and collaboration opportunities.
- Identify opportunities where partners can outsource projects, refer clients, or collaborate on digital marketing and technology services.
- Conduct partner meetings, business discussions, follow-ups, and commercial negotiations.
- Coordinate proposals, pricing, service packages, and partnership arrangements based on business requirements.
- Develop long-term partnerships that generate repeat projects, consistent referrals, and sustainable revenue.
- Explore new channels and approaches to expand the company's partner ecosystem.
- Maintain accurate records of partner contacts, discussions, opportunities, follow-ups, agreements, and revenue generated.




- Track partner activity and identify opportunities to increase business from existing relationships.
- Coordinate with internal teams to support smooth execution and delivery of partner-generated projects.
- Maintain regular communication with partners to strengthen relationships and encourage continued collaboration.

Experience

- Minimum 2+ years of relevant experience preferred.
- Experience in agency development, channel sales, referral business, partnership development, business development, or B2B service sales is preferred.
- Candidates with experience building white-label partnerships, outsourcing relationships, or recurring business channels will have an advantage.
- Experience in digital marketing, IT services, software, web development, SaaS, or other B2B service companies is preferred.
- Freshers are not eligible for this role.

Required Skills

- Solid business development and partner acquisition skills.
- Ability to identify, approach, and engage agency owners, consultants, founders, and senior decision-makers.
- Excellent relationship-building and professional communication skills.
- Experience developing referral networks, channel partnerships, and white-label business opportunities.
- Strong negotiation, commercial discussion, and deal-closing abilities.
- Ability to understand partner requirements and identify mutually beneficial collaboration opportunities.
- Good presentation and proposal coordination skills.
- Ability to manage multiple partner relationships and follow-ups simultaneously.
- A strategic, proactive, and revenue-oriented approach to business development.
- Familiarity with CRM systems, lead tracking, and business opportunity management.

Who Can Apply?





- Experienced professionals with a minimum of 2+ years of relevant experience preferred.
- Candidates who have developed agency partnerships, referral networks, white-label arrangements, or channel-based business.
- Professionals comfortable approaching business owners, agency founders, consultants, and senior decision-makers.
- Candidates with experience generating repeat business through partnerships and professional networks.
- Applicants from digital marketing agencies, IT companies, software firms, web development companies, SaaS businesses, or B2B service organizations.
- Candidates capable of building long-term relationships that generate recurring revenue, referrals, and new business opportunities.

Skills & Keywords

Agency Development · Partnership Development · Referral Business · White-Label Sales · Channel Development · Partner Acquisition · B2B Business Development · Business Partnerships · Outsourcing Partnerships · Digital Marketing Sales · Relationship Management · Strategic Partnerships · Revenue Generation · Negotiation · Proposal Management · Commercial Discussions · Partner Relationship Management · Client Communication · Sales Closing · CRM

Role Objective & Performance Metrics

The primary objective is to build a reliable network of agency, referral, and channel partners that generates consistent business and recurring revenue.

Performance may be evaluated based on:

- Number of qualified agency and referral partners acquired.
- Number of active white-label, outsourcing, and channel partnerships established.
- Business opportunities and qualified leads generated through partners.
- Revenue and repeat business generated through the partner network.
- Conversion of partnership discussions into active commercial relationships.
- Retention, engagement, and business growth of existing partners.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Agency & Referral Development Manager (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad