Job Description – Digital Marketing & Performance Marketing Executive

Company: Telnet Media Inc.
Job Title: Digital Marketing & Performance Marketing Executive
Department: Marketing & Business Development
Job Type: Full-Time
Experience: Minimum 2–5 Years
Location: Shakarpur, Delhi

About the Role

We are looking for an experienced, creative, and performance-driven Digital Marketing Executive who has strong hands-on experience in paid advertising, affiliate marketing, social media management, and online brand growth.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across various platforms to generate quality leads, increase brand awareness, drive traffic, and improve business conversions.

The ideal candidate must have practical experience managing advertising campaigns, handling social media accounts, developing affiliate marketing strategies, and analyzing campaign performance.

We are looking for someone who can independently manage digital marketing activities and deliver measurable results.

Key Responsibilities1. Paid Advertising & Performance Marketing

- Plan, create, manage, and optimize paid advertising campaigns on Meta Ads (Facebook & Instagram).
- Manage Google Ads, including Search, Display, YouTube, and Performance Max campaigns.
- Develop advertising strategies to generate leads, sales, website traffic, and conversions.
- Conduct audience research, competitor analysis, keyword research, and campaign planning.
- Create and manage retargeting and remarketing campaigns.
- Perform A/B testing of ad creatives, headlines, landing pages, audiences, and campaign strategies.
- Monitor daily advertising budgets, CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
- Identify underperforming campaigns and implement optimization strategies.
- Ensure efficient utilization of advertising budgets and improve overall campaign performance.

2. Affiliate Marketing

- Develop and manage affiliate marketing programs and strategies.
- Identify, onboard, and manage affiliate partners, publishers, influencers, and marketing networks.
- Generate business opportunities through affiliate partnerships.
- Plan commission structures, affiliate offers, and promotional campaigns.
- Track affiliate traffic, leads, conversions, sales, and commission performance.
- Monitor affiliate activities and ensure campaign transparency and performance.
- Explore current affiliate networks and partnership opportunities.

3. Social Media Management

- Manage company social media accounts, including Facebook, Instagram, LinkedIn, and YouTube.
- Develop monthly social media content calendars and marketing strategies.
- Plan and publish engaging posts, reels, stories, videos, and promotional content.
- Handle social media campaigns to increase followers, engagement, reach, and brand visibility.
- Monitor comments, messages, audience engagement, and social media inquiries.
- Research social media trends, competitor activities,



and new content opportunities.
- Maintain consistent brand communication across all social media platforms.

4. Content & Creative Marketing

- Coordinate the creation of advertising creatives, banners, promotional videos, reels, and marketing materials.
- Work with graphic designers, video editors, and content creators.
- Develop effective ad copies, captions, headlines, and promotional messages.
- Understand how to create high-converting advertising creatives.
- Use AI-based tools for content creation, image generation, video creation, and marketing automation.
- Ensure all marketing creatives follow company branding guidelines.

5. SEO & Website Marketing

- Understand and implement basic SEO strategies.
- Perform keyword research and competitor analysis.
- Optimize website content, landing pages, and campaign-specific pages.
- Monitor website traffic and user behaviour through Google Analytics 4.
- Work with the technical team to improve landing page performance and conversion rates.
- Understand Google Search Console and website performance reporting.

6. Analytics, Reporting & Campaign Management

- Monitor and analyze the performance of all digital marketing campaigns.
- Prepare daily, weekly, and monthly marketing performance reports.
- Track leads, conversions, advertising expenditure, sales, and ROI.
- Analyze campaign performance and recommend improvements.
- Maintain proper tracking using Meta Pixel, Conversion API, Google Tag Manager, and Google Analytics.
- Coordinate with the sales team to measure lead quality and conversion performance.

7. Marketing Strategy & Business Growth

- Develop digital marketing strategies according to company business objectives.
- Research new digital marketing opportunities, platforms, and advertising channels.
- Analyze competitor marketing strategies and market trends.
- Generate quality business leads through digital marketing activities.
- Work closely with the sales and business development teams to achieve company targets.
- Explore new opportunities for customer acquisition, brand growth, and revenue generation.

Required Skills & Qualifications

- Minimum 2–5 years of practical experience in Digital Marketing and Performance Marketing.
- Strong hands-on experience with Meta Ads Manager (Facebook & Instagram).
- Good working experience with Google Ads.
- Practical knowledge of affiliate marketing and affiliate network management.
- Experience managing multiple social media platforms.
- Good understanding of lead generation, conversion optimization, and remarketing.
- Knowledge of Google Analytics 4,



Google Tag Manager, Meta Pixel, and Conversion API.
- Understanding of SEO, keyword research, and website analytics.
- Strong knowledge of advertising budgets, campaign optimization, CPC, CPM, CTR, CPL, CPA, and ROAS.
- Ability to create effective ad copies, marketing strategies, and content plans.
- Knowledge of Canva, AI content creation tools, or basic creative editing will be an advantage.
- Strong analytical, communication, and problem-solving skills.
- Ability to independently manage multiple marketing campaigns.

Preferred Platforms & Tools

- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Meta Business Suite
- LinkedIn Campaign Manager
- YouTube Studio
- Google Search Console
- Canva
- Affiliate marketing platforms and networks
- AI-based marketing and creative tools

Performance Metrics (KPIs)

The candidate will be evaluated based on:

- Advertising campaign performance and ROI.
- Quality and quantity of leads generated.
- Cost per lead and cost per acquisition.
- ROAS and conversion rates.
- Affiliate partner acquisition and revenue generation.
- Social media growth, reach, and engagement.
- Content publishing consistency.
- Website traffic and conversion improvement.
- Campaign budget management and optimization.
- Achievement of monthly marketing targets.

Compensation

- Fixed monthly salary based on experience and practical skills.
- Performance-based incentives for achieving marketing targets.
- Additional incentives for successful campaigns and business growth.
- Salary will be discussed based on the candidate's expertise and previous results.

Who Should Apply?

We are looking for candidates who have real, hands-on experience in digital marketing rather than only theoretical knowledge.

Candidates should be confident in independently managing Meta and Google advertising campaigns, handling social media accounts, developing affiliate marketing strategies, and generating measurable business results.

Candidates with experience in IT services, digital agencies, B2B marketing, lead generation, e-commerce, or performance marketing will be preferred.

Important: Candidates should be prepared to discuss their previous advertising campaigns, monthly advertising budgets managed, CPL/CPA achieved, ROAS, affiliate marketing experience, and actual business results.

To Apply

Interested candidates should share:

- Updated Resume.
- Total digital marketing experience.
- Current and expected salary.
- Notice period.
- Previous companies and responsibilities.
- Advertising platforms managed.
- Approximate monthly advertising budgets handled.
- Previous campaign performance (CPL, CPA, ROAS, etc.).
- Affiliate marketing experience and achievements.
- Social media accounts or campaigns previously managed (portfolio, if available).

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement

Work Location: In person

📌 Digital Marketing Specialist (Shakarpur)
🏢 Hiratel
📍 Shakarpur