Company:

Position²

Location:

Bangalore

Experience:

7–10 years

About the Role

We are looking for a highly creative, experienced, and accountable Senior Copywriter who can develop compelling B2B content and copy for digital campaigns, creative assets, and marketing and sales enablement collateral.

This is a hands-on role that requires strong storytelling, strategic thinking, and the ability to simplify complex business and technology concepts into clear, engaging, and persuasive communication.

The ideal candidate must have an excellent command of US English, understand the expectations of North American audiences, and be capable of independently owning projects from brief to final delivery.

You will collaborate with designers, video producers, marketers, and account teams to deliver high-quality creative assets that strengthen brand communication, engage audiences, and drive business results.

Key Responsibilities

1. B2B Creative Copywriting & Content Development

- Develop compelling copy and content for B2B marketing campaigns, digital advertising, websites, landing pages, social media, email campaigns, and video scripts.
- Create content for marketing and sales enablement assets, including brochures, product flyers, sales presentations, pitch decks, case studies, infographics, and solution briefs.
- Translate complex technical concepts, product capabilities, and business value propositions into clear, persuasive messaging.
- Develop creative concepts, campaign headlines, taglines, brand narratives, and storytelling frameworks.
- Adapt messaging for different industries, buyer personas, customer journeys, and stages of the marketing funnel.
- Ensure all content is written in natural, professional US English, with appropriate tone, vocabulary, grammar, and cultural relevance.

2. Project Ownership & Quality Accountability

- Take complete ownership of assigned projects, from understanding the brief and conducting research to developing content and delivering final assets.
- Independently manage multiple projects, priorities, and deadlines without compromising quality.
- Ensure every deliverable meets client expectations, brand guidelines, business objectives, and creative standards.
- Proactively identify content gaps, clarify requirements, and resolve challenges without depending on constant supervision.
- Own content accuracy, messaging consistency, proofreading, and final quality checks before delivery.




- Incorporate feedback effectively while maintaining the integrity of the creative concept.
- Demonstrate strong accountability, attention to detail, and a solution-oriented approach to project delivery.

3. Creative Collaboration & Storytelling

- Work closely with graphic designers, UX/UI designers, video producers, and creative directors to develop cohesive creative assets.
- Develop video scripts, storyboards, presentation narratives, and content structures that complement visual storytelling.
- Collaborate with account managers, strategists, and performance marketing teams to align messaging with campaign objectives.
- Contribute creative ideas and messaging strategies to client pitches, proposals, and new business opportunities.
- Present creative concepts and articulate the rationale behind content and copy recommendations.

4. AI-Assisted Content Development & Editorial Excellence

- Leverage AI tools such as ChatGPT, Claude, Gemini, and other content platforms for research, ideation, drafting, and content optimization.
- Develop effective prompts and AI-assisted workflows to improve content production speed and efficiency.
- Critically review and refine AI-generated content to eliminate generic messaging, repetition, factual inaccuracies, and unnatural language.
- Transform AI-generated drafts into original, engaging, brand-specific content with a strong human voice.
- Ensure AI-assisted content meets editorial standards for accuracy, originality, readability, and US audience relevance.
- Maintain complete editorial accountability for all AI-assisted deliverables.

5. Content Strategy & Performance

- Understand B2B buyer journeys and develop messaging for awareness, consideration, conversion, and sales enablement.
- Apply SEO, AEO, and conversion copywriting principles where relevant.
- Use audience insights, campaign performance data, and client feedback to improve content effectiveness.
- Maintain consistent brand voice and messaging across multiple formats and communication channels.

Skills & Experience





- 7–10 years of professional copywriting experience, preferably in a digital marketing, creative, or integrated agency.
- Proven experience developing content and copy for B2B brands, particularly for US or North American audiences.
- Exceptional command of US English, including grammar, tone, vocabulary, punctuation, and business communication.
- Strong portfolio demonstrating B2B campaigns, creative copywriting, storytelling, and marketing and sales enablement collateral.
- Experience writing for digital ads, websites, landing pages, brochures, sales presentations, video scripts, and other marketing assets.
- Ability to understand complex products, technologies, and business solutions and translate them into compelling messaging.
- Strong creative thinking, research, editing, proofreading, and content structuring skills.
- Practical experience using AI writing tools with strong editorial judgment.
- Ability to independently manage projects, take accountability for deliverables, and consistently meet deadlines.
- Excellent collaboration, communication, and stakeholder management skills.
- Strong attention to detail and commitment to delivering high-quality, client-ready work.

Good to Have

- Experience writing for B2B technology, SaaS, AI, healthcare, cybersecurity, or enterprise technology brands.
- Experience developing sales enablement content, product messaging, case studies, and thought leadership assets.
- Understanding of demand generation, account-based marketing (ABM), and B2B buyer journeys.
- Experience writing video scripts, brand films, product explainers, and motion-led narratives.
- Familiarity with SEO, AEO, content optimization, and conversion-focused copywriting.
- Experience collaborating with US-based clients and cross-functional creative teams.
- Experience mentoring junior copywriters and reviewing editorial quality.

What We’re Looking For

We are not looking for someone who simply writes copy or relies on AI to generate content.

We are looking for a creative thinker, robust storyteller, and accountable professional who understands B2B marketing, writes exceptional US English, and can independently transform a client brief into compelling, high-quality creative communication.

Someone who takes pride in their work, pays attention to every detail, proactively solves problems, and takes complete ownership of the quality and timely delivery of every project.

📌 Senior Copywriter (Bengaluru)
🏢 Position2
📍 Bengaluru