Job Description
We are looking for a Conversion UX Strategist to research client businesses, understand target audiences and campaign objectives, and independently develop conversion-focused landing page strategies.

The role focuses on landing page planning, customer journey mapping, content structure, user intent research, and conversion rate optimization (CRO). You will prepare clear, professional strategy documents for client review and approval before coordinating with designers and developers to bring the approved plan to life.

The ideal candidate can understand business goals, identify conversion opportunities, and translate research into practical landing page strategies that support Google Ads campaigns and other digital marketing objectives.

Key Responsibilities

- Research client businesses, products or services, competitors, target audiences, and customer search intent.
- Understand Google Ads campaign objectives, traffic sources, and expected conversions before planning landing pages.
- Plan the complete landing page journey, including section order, information hierarchy, content flow, and conversion paths.
- Determine the appropriate messaging, offers, calls to action (CTAs), FAQs, trust signals, proof points, and supporting content.
- Prepare complete landing page strategy documents covering page structure, content direction, conversion flow, and actionable recommendations for client approval.
- Present and explain strategy documents to clients, gather feedback, and make necessary revisions before final approval.
- Identify potential conversion barriers, user experience issues, and gaps in messaging, then recommend practical improvements.
- Coordinate with designers and developers after approval to ensure the landing page is implemented according to the approved strategy.
- Review completed landing pages from a user journey, usability, messaging, and conversion perspective.
- Ensure landing pages are clear, persuasive, user-focused,



and aligned with campaign objectives and customer intent.
- Collaborate with digital marketing and performance marketing teams to align landing page strategy with advertising messages and campaign goals.

Experience
Relevant experience in conversion rate optimization (CRO), landing page strategy, UX planning, digital marketing, content strategy, or performance marketing preferred.

Who Can Apply

- Candidates with strong research, strategic planning, writing, and conversion-focused thinking skills.
- Candidates who can independently understand a business, its audience, and its objectives and plan a complete landing page journey.
- Candidates who can create professional landing page strategy and planning documents for client review and approval.
- Candidates familiar with Google Ads landing pages, customer intent, CTA placement, trust elements, and conversion principles.
- Candidates comfortable presenting strategies to clients, explaining recommendations, and incorporating feedback.
- Candidates who can communicate effectively with designers, developers, and marketing teams to ensure accurate implementation.
- Candidates with experience in digital marketing agencies, conversion rate optimization, performance marketing, UX strategy, or landing page optimization will be preferred.
- This is primarily a strategy and planning role, not a website design or development position.

Skills
Conversion Rate Optimization (CRO) · Landing Page Strategy · Conversion UX Strategy · UX Planning · Client Approval Documentation · Customer Journey Mapping · User Intent Research · Competitor Research · Content Structuring · Conversion Copy Planning · Google Ads Landing Pages · CTA Strategy · Conversion Funnel Planning · User Experience Optimization · Client Presentation · Performance Marketing

Pay: ₹15,000.00 - ₹30,000.00 per month

Advantages:

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar