Job Overview

Our client is looking for an SEO, GEO & AEO Specialist to ensure that when people search for a prepaid plan, an eSIM, or a SIM-only deal (on Google or in an AI assistant), the brand is found, described accurately, and recommended. You will cover three connected areas:

SEO: Classic search engine optimisation for the website: technical health, on-page content, and rankings on Google.

AEO: (Answer Engine Optimisation): Structuring content to become the direct answer in featured snippets, People Also Ask, and Google AI Overviews.

GEO: (Generative Engine Optimisation): Ensuring AI assistants such as ChatGPT, Perplexity, Gemini, and Claude understand who the brand is, describe plans correctly, and cite the brand.

Schedule:

- Monday - Friday, 9:00 AM - 1:00 PM NZT (20 work hours per week)

Responsibility:

- Run a technical SEO audit before and after launch (crawlability, indexing, site speed, Core Web Vitals, mobile) and work with the website team to fix issues.
- Research keywords and questions users search for regarding prepaid mobile, SIM-only plans, eSIM, roaming, and switching providers, and map them to pages.
- Optimise plan, product, FAQ, and help pages: titles, meta descriptions, headings, internal links, and answer-first content.
- Implement and maintain structured data (schema) such as Organization, Product, Offer, and FAQPage.
- Build the brand entity: consistent brand information across the website, Google Business Profile, directories, review sites, and social profiles.
- Track how the brand appears in AI answers. Set up a monthly list of priority prompts (for example, best prepaid plan NZ, cheapest eSIM in New Zealand) and report on mentions, citations, and accuracy.




- Write content briefs for the copywriter that are optimised for search and AI answers, and review drafts before publishing.
- Identify opportunities for digital PR, reviews, comparison sites, and community content (such as Reddit) that improve authority and AI visibility.
- Monitor competitors in search and AI results.
- Report monthly on rankings, organic traffic, conversions, AI visibility, and recommended next steps using Google Search Console and GA4.

Requirements:

- 3+ years of hands-on SEO experience, including technical SEO
- Proven experience with GEO and/or AEO: ability to show examples of improving a brand's visibility in AI answers or Google AI Overviews.
- Solid knowledge of structured data, entity SEO, and semantic search.
- Confident with Google Search Console, GA4, and at least one SEO suite (Ahrefs, Semrush, or similar). Experience with AI visibility tracking tools is a plus.
- Clear written English and the ability to explain search topics simply to a non-technical team.
- Organised and self-led: ability to plan work and report progress independently.
- White-hat approach only: no private blog networks, paid link schemes, or misleading content.

Qualifications

- Experience in telecommunications, mobile, utilities, or subscription eCommerce.
- Experience with New Zealand or Australian markets.




- Experience working with brand compliance or regulated claims (prices, network claims, offers).

How We Work

- Every public claim about price, network, coverage, or speed follows approved messaging and compliance rules. These will be shared with you, and content goes through approval before publishing.
- You will work alongside the marketing team, website provider, media agency, and copywriter, mostly through email, Monday.com, and video calls.

Goals for the first 30, 60, and 90 days will be agreed upon together at the start.

First 90 Days (Indicative)

- Days 1–30: Technical audit, keyword and question research, AI visibility baseline across priority prompts, and a prioritised action plan.
- Days 31–60: On-page and schema fixes on key pages, FAQ and help content briefs, brand entity clean-up.
- Days 61–90: First content live, monthly reporting in place, digital PR and authority opportunities underway.

Independent Contractor Perks

- Permanent work from home
- Immediate hiring

Note

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.

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