HiWox – Digital Marketing ExpertEquity-Based Founding Team Opportunity

Organisation: HiWox
Role: Digital Marketing Expert
Engagement: Remote / Part-time
Compensation: Equity-based (No immediate fixed salary)

About HiWox

HiWox is a HealthTech and wellness innovation company building a Personalised Wellness Intelligence Platform and Healthcare Operating System (HOS).

Our platform collects and analyses health, lifestyle and behavioural data across nine dimensions of wellness, converting it into explainable, evidence-backed insights, personalised recommendations, rituals and programmes.

We are looking for a creative, analytical and execution-oriented Digital Marketing Expert who can build HiWox's digital presence, establish brand credibility, drive user acquisition and develop effective digital marketing strategies for our upcoming product launch and market expansion.

Roles & Responsibilities

1. Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies across social media, search engines, digital communities and other online channels to strengthen HiWox's market presence.

2. Social Media & Content Marketing: Manage LinkedIn, Instagram, Facebook and YouTube, plan content calendars, coordinate reels, educational posts, campaigns and product-related content to build brand awareness and engagement.

3. Performance Marketing & Lead Generation: Plan and execute paid advertising campaigns, audience targeting, lead-generation funnels and conversion optimisation to acquire potential users and strategic partners.

4. SEO & Website Growth: Improve website visibility through SEO, keyword research, content optimisation, organic traffic generation and search engine marketing.

5. Product Launch & User Acquisition: Develop digital campaigns for HiWox's application launch, onboarding initiatives, early-user acquisition, product awareness and user engagement.

6. Marketing Analytics: Track campaign performance, website traffic, engagement,



lead conversion, customer acquisition costs and marketing ROI through appropriate analytics tools.

7. Brand Positioning & Growth: Communicate HiWox's healthcare and wellness intelligence proposition effectively, build digital credibility and identify opportunities for collaborations, influencer marketing and community-led growth.

Required Skills & Experience

- Experience in digital marketing, performance marketing, social media marketing or growth marketing.

- Strong understanding of Meta Ads, Google Ads, SEO and digital analytics.

- Experience in content strategy, campaign planning and lead-generation funnels.

- Ability to independently plan, execute and optimise marketing campaigns.

- Knowledge of healthcare, HealthTech, wellness or consumer technology marketing will be an advantage.

- Strong analytical thinking, creativity and execution capabilities.

Engagement Structure

- Equity-based founding team prospect.

- Initially remote/part-time engagement.

- Expected involvement: approximately 15–20 hours per week, subject to mutual discussion.

- No fixed monthly salary at the initial stage.

- Equity will be discussed based on expertise, contribution, ownership and long-term commitment.

- Proposed five-year equity vesting structure.

- Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.

Application Requirements

Interested candidates are requested to share:

- Updated CV.

- LinkedIn profile.

- Portfolio or examples of digital marketing campaigns handled.

- Brief details of measurable results achieved through previous campaigns.

Important: We are looking for someone who can take genuine ownership of HiWox's digital growth, work closely with the founding team and contribute to building a HealthTech brand from its early stages. This opportunity is best suited for someone comfortable with an equity-only founding team arrangement and long-term entrepreneurial involvement.

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