Kefilo – Brand & Operations ExpertEquity-Based Founding Team Opportunity

Organisation: Kefilo
Role: Brand & Operations Expert
Engagement: Remote / Part time
Compensation: Equity-based (No immediate fixed salary)

About Kefilo

Kefilo is a NutritionTech and wellness transformation company focused on redefining how people approach nutrition, gut health, fitness and preventive wellness.

We are building a premium, personalised 90-day wellness transformation ecosystem that integrates functional nutrition, fitness, mental wellness, technology and intelligent food systems.

Our long-term vision is to develop a Nutrition Intelligence Engine and Food Intelligence Platform supported by an intelligent manufacturing and Dark Factory model.

We are looking for an experienced Brand & Operations Expert who can take ownership of strengthening Kefilo's brand, streamlining business operations, building scalable systems and supporting the organisation's overall growth.

Roles & Responsibilities

1. Brand Strategy & Positioning: Define and strengthen Kefilo's brand identity, market positioning, brand communication and customer perception. Build a differentiated premium NutritionTech brand rather than positioning Kefilo as a conventional food delivery or meal subscription business.

2. Brand Marketing & Growth: Develop and execute integrated branding and marketing initiatives across digital and offline channels. Drive customer engagement, brand awareness, strategic collaborations, community building and customer acquisition.

3. Business Operations & Process Management: Establish efficient operational systems across wellness programmes, customer onboarding, nutrition consulting,



food production, procurement, inventory and delivery operations.

4. Operational Excellence & SOP Development: Design and implement standard operating procedures, workflows, accountability structures and performance monitoring systems to improve consistency, productivity and operational efficiency.

5. Business Performance & Unit Economics: Work with the founding team to monitor operational costs, service profitability, resource utilisation, pricing, customer retention and other important business performance indicators.

6. Strategic Partnerships & Business Development: Develop relationships with corporates, premium residential communities, healthcare professionals, wellness experts, institutions and strategic business partners to expand Kefilo's market reach.

7. Business Scalability & Expansion: Develop scalable operational and brand-building frameworks that support expansion into multiple cities, standardisation of services and future integration with Kefilo's Nutrition Intelligence and intelligent food manufacturing systems.

Required Skills & Experience

- Experience in brand management, business operations, marketing or business growth.

- Ability to combine strategic brand development with hands-on operational execution.

- Experience building operational systems,



SOPs, dashboards and performance management frameworks.

- Strong understanding of customer acquisition, brand positioning and business growth.

- Experience in foodtech, NutritionTech, FMCG, hospitality, wellness or consumer businesses will be an advantage.

- Strong leadership, problem-solving, analytical and stakeholder-management skills.

- Entrepreneurial mindset with the ability to work in an early-stage organisation.

Engagement Structure

- Equity-based founding team opportunity.

- Initially remote/part-time engagement.

- Expected involvement: approximately 15–20 hours per week, subject to mutual discussion.

- No fixed monthly salary at the initial stage.

- Equity will be discussed based on expertise, contribution, ownership and long-term commitment.

- Proposed five-year equity vesting structure.

- Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.

Application Requirements

Interested candidates are requested to share:

- Updated CV.

- LinkedIn profile.

- Details of brands or businesses they have helped build, manage or scale.

- Examples of operational systems, branding initiatives or business growth projects they have executed.

Who should apply?

We are looking for someone who can think like a brand strategist, execute like an operations leader and contribute like a business owner. This is an opportunity to join Kefilo at an early stage and help build a differentiated NutritionTech business with long-term ambitions.

📌 Branding and operations expert (Part-time, Equity only) (India)
🏢 Kefilo
📍 India