SALES & MARKETING EXECUTIVEDepartment: Sales & Business Development

Industry: Interior Design, Modular Furniture & Interior Manufacturing

Employment Type: Full-time

Work Mode: Primarily Field-Based

Location: Pune

1. About the RoleWe are looking for an experienced, highly motivated and result-oriented Sales & Marketing Executive who can independently drive business development through traditional on-field marketing, direct client acquisition, B2B networking and strategic sales activities.

The candidate will be responsible for identifying potential customers, building relationships, generating new business opportunities, presenting our services and manufacturing capabilities, negotiating commercial terms and successfully closing deals.

The role involves developing business across two major verticals:

A. Turnkey Interior Projects

- Residential interior projects (D2C).
- Commercial office interiors.
- Corporate and institutional interior projects.
- Retail outlets, showrooms and other commercial spaces.
- Projects requiring complete interior design, execution and handover.

B. Modular Interior Manufacturing

- Modular kitchens, wardrobes and storage solutions.
- Modular furniture and customised interior products.
- Bulk manufacturing requirements.
- B2B orders from interior designers, architects and contractors.
- Manufacturing partnerships with builders, developers and other businesses.
- Direct manufacturing orders where clients provide designs, drawings or specifications and require production from our facility.

The candidate must have the ability to develop both direct customers and institutional/business relationships.

- 2. Key ResponsibilitiesA. On-Field Sales & Business DevelopmentActively visit potential customers, businesses, offices, commercial establishments, construction sites and project locations.
- Identify and approach prospective clients through traditional field marketing.
- Conduct face-to-face meetings with potential customers and decision-makers.
- Build a strong network of architects, interior designers, builders, contractors, developers, corporate offices and institutional clients.
- Identify upcoming residential and commercial projects and generate business opportunities.
- Conduct regular market visits to identify new business prospects.
- Develop relationships with existing and prospective clients to generate repeat business and referrals.
- B. Client Acquisition & Lead GenerationIndependently identify, approach and acquire new clients.
- Generate qualified leads for turnkey interior projects and modular manufacturing.
- Explore D2C opportunities as well as B2B and institutional business.
- Visit builders' offices, architectural firms, real estate developers and corporate establishments.
- Develop recent business channels and strategic associations.
- Maintain a consistent pipeline of prospective clients and follow up until conversion.
- C. Sales Presentation & Deal ClosureUnderstand customer requirements and recommend appropriate solutions.
- Present company capabilities, previous projects, product offerings and manufacturing infrastructure.




- Coordinate with the design, estimation and technical teams to prepare proposals and quotations.
- Conduct commercial discussions and negotiate pricing, payment terms and project deliverables.
- Handle customer objections and convert enquiries into confirmed orders.
- Take ownership of the sales process from the first meeting to final deal closure.
- Ensure timely collection of booking amounts and advance payments.
- Maintain strong client relationships throughout the sales cycle.
- D. B2B Business DevelopmentBuild relationships with architects, interior designers, contractors, builders and developers.
- Identify companies requiring regular modular furniture manufacturing support.
- Develop vendor relationships with corporate and institutional clients.
- Explore bulk orders and long-term manufacturing partnerships.
- Identify opportunities for OEM, contract manufacturing and white-label manufacturing.
- Establish the company as a reliable manufacturing and execution partner.
- E. Market Research & Competitor AnalysisRegularly study market trends, customer expectations and competitor activities.
- Identify new market segments and potential business opportunities.
- Understand competitor pricing, product offerings and service models.
- Provide management with feedback on customer expectations, market pricing and emerging opportunities.
- Suggest new sales strategies and marketing initiatives to improve market penetration.
- F. Sales Reporting & CoordinationMaintain a database of leads, prospects, meetings, follow-ups and conversions.
- Update the CRM or company sales tracking system regularly.
- Submit daily field visit reports and weekly sales performance reports.
- Maintain accurate records of quotations, negotiations and deal status.
- Coordinate with design, estimation, production and execution teams for smooth client onboarding.
- Ensure proper communication and follow-up with every prospective customer.
- 3. Required Experience & SkillsMinimum 3–5 years of proven experience in field sales, business development or B2B sales.
- Experience in interior design, modular furniture, furniture manufacturing, construction, building materials or allied industries will be strongly preferred.
- Excellent verbal communication and interpersonal skills.
- Strong negotiation, persuasion and deal-closing abilities.
- Confidence in conducting independent client meetings and presentations.
- Ability to approach new customers and develop business relationships from scratch.
- Strong follow-up discipline and a target-oriented mindset.
- Ability to understand commercial requirements, pricing and basic project costing.
- Good knowledge of Pune's commercial and residential markets will be an advantage.




- Basic computer knowledge, MS Excel, email and CRM handling.
- Should be comfortable with extensive field travel and meeting new customers every day.

4. Key Performance Indicators (KPIs)Performance will be measured on actual business generation and conversion rather than simply the number of calls or meetings.

The key performance indicators will include:

1. Number of new qualified leads generated every month.
2. Number of meaningful client meetings and field visits.
3. Number of new D2C and B2B clients acquired.
4. Value of business generated through turnkey projects.
5. Value of direct modular manufacturing orders secured.
6. Conversion ratio from qualified enquiry to confirmed order.
7. Revenue generated and advance payments collected.
8. Development of recurring B2B and institutional clients.
9. Quality of client relationships and repeat business.
10. Accuracy and consistency of sales reporting.

5. Candidate ProfileWe are looking for someone who:

- Is proactive and does not wait for management to provide leads.
- Has a strong hunger to achieve sales targets and earn incentives.
- Is comfortable approaching unknown people and initiating business conversations.
- Can confidently represent the company in front of senior decision-makers.
- Has the ability to negotiate and close commercial deals.
- Takes ownership of business opportunities instead of simply forwarding enquiries.
- Is persistent with follow-ups and does not give up easily.
- Understands that sales is about generating actual revenue, not just building contacts.
- Can work independently while coordinating effectively with internal teams.
- 6. What We OfferOpportunity to work with a growing interior design and modular manufacturing company.
- Exposure to residential, commercial, corporate and institutional projects.
- Opportunity to develop B2B relationships and large-scale business accounts.
- Fixed salary along with performance-based sales incentives.
- Career growth opportunities based on business performance and contribution.
- An opportunity to play a significant role in the company's expansion.
- 7. Compensation StructureCompetitive fixed salary based on experience and capability.
- Performance-linked incentives on successfully converted business.
- Additional incentives for developing recurring B2B accounts and high-value business opportunities.
- Travel reimbursement for approved official field visits.

Important: Incentives will be linked to actual business conversion, commercial viability and payment realization, as per company policy.

8. Our ExpectationWe are not looking for someone who simply generates enquiries or forwards customer details.

We are looking for a sales professional who can independently take ownership of business development — from identifying a potential customer and arranging the first meeting to negotiating, closing the deal and bringing revenue into the company.

The ultimate responsibility of this position is to bring new business, acquire new clients and contribute directly to the company's revenue growth.

📌 Sales & Marketing Executive (Pimpri-Chinchwad)
🏢 URBANLINE INTERIORS
📍 Pimpri-Chinchwad