Sales Manager – FMCG & Consumer Goods

Location: Bhubaneswar, Odisha (with field travel across assigned territories)

Work Mode: Full-time, On-site

Experience: 5–10 Years

Qualification: Graduate / MBA preferred

Preferred Industries: Mattress / Consumer Durables (SMCG) / Furniture / Ice Cream & Frozen Desserts / Spices & Masala / Food & Beverages / Packaged Foods / FMCG / Consumer Goods

Job Role

We are looking for an experienced and result-oriented Sales Manager to drive revenue growth, expand the distributor, dealer and retailer network, strengthen market presence, increase retail penetration and lead the field sales team. The candidate will be responsible for achieving sales targets, improving product availability and building a strong distribution network across Bhubaneswar and the assigned territories of Odisha.

Key Responsibilities

Sales & Business Development: Achieve monthly sales targets and drive primary and secondary sales.

Market Expansion: Develop new distributors, dealers and retail outlets across assigned territories.

Team Management: Lead, motivate and monitor the performance of Sales Executives, Area Sales Managers and the field sales team.

Sales Planning: Prepare territory-wise, town-wise and beat-wise sales plans, forecasts and execution strategies.

Daily Stand-up Calls: Conduct morning stand-up meetings to review the previous day’s performance, daily targets, market visits and priorities.

Performance Review: Conduct regular sales review meetings, track target achievement and implement corrective action plans.

Market Visits: Monitor field activities, distributor, dealer and retailer engagement, product availability, shelf and display visibility, and competitor movements.

Distribution & Collections: Monitor distributor and dealer performance, stock movement,



retailer coverage and outstanding collections.

Sales Reporting: Ensure timely submission of PJP, DSR, sales MIS and other required reports.

Product & Scheme Execution: Drive product-wise sales, promotional schemes, retail visibility and market activation.

Category-Specific Execution: Ensure the right in-market execution for the category handled, such as showroom and dealer display for mattresses and durables, outlet and freezer visibility for ice cream, and shelf visibility for packaged foods and spices.

Eligibility Criteria

5–10 years of overall sales experience.

Minimum 2–3 years of experience in a team management role.

Must have worked in Mattress, Consumer Durables, Furniture, Ice Cream, Spices & Masala, Food & Beverages, Packaged Foods, FMCG or Consumer Goods.

Strong experience in channel sales, general trade, dealer and distributor management, and retail sales.

Proven experience in distribution expansion and secondary sales.

Proven track record of achieving sales targets.

Solid communication, negotiation and leadership skills.

Proficiency in MS Excel and sales reporting.

Knowledge of the Bhubaneswar and Odisha markets and willingness to travel within assigned territories (preferred).

Key Performance Indicators (KPIs)

Monthly sales target achievement.

Primary and secondary sales growth.

New distributor, dealer and retailer appointments.

Retail outlet coverage and active retailer growth.

Territory and market expansion.

Team productivity and target achievement.

Product-wise sales growth and market penetration.

PJP, DSR and reporting compliance.

Execution of daily and weekly sales plans.

We are looking for a hands-on sales leader who can build markets and distribution, increase retail penetration, lead teams, drive accountability and deliver measurable business growth across Bhubaneswar and Odisha.

📌 Sales Manager (Bhubaneswar)
🏢 Coagent Resource Experts Private
📍 Bhubaneswar