1. Job PurposeTo promote the institution's academic programs, generate student admissions, build brand awareness, and develop strong relationships with students, parents, schools, colleges, and other educational stakeholders.

2. Key Roles & ResponsibilitiesA. Marketing & Promotion

- Plan and execute marketing activities to promote courses and academic programs.
- Conduct promotional campaigns through online and offline channels.
- Promote the institution through social media, digital platforms, and local marketing activities.
- Coordinate seminars, education fairs, exhibitions, workshops, and promotional events.
- Develop marketing strategies to increase institutional visibility and brand awareness.

B. Student Lead Generation & Admissions

- Generate prospective student leads through field marketing, digital campaigns, and networking.
- Contact prospective students and parents to explain courses, eligibility, fees, and admission procedures.




- Follow up with inquiries and convert prospective leads into admissions.
- Maintain a database of prospective students and track admission progress.
- Achieve monthly lead generation and admission targets.

C. Institutional Relationship Management

- Build relationships with schools, colleges, educational consultants, and other institutions.
- Conduct institutional visits and organize career guidance sessions.
- Develop referral networks to increase student enrollment.
- Maintain positive relationships with existing students, parents, and alumni.

E. Reporting & Coordination

- Prepare daily, weekly, and monthly marketing activity reports.
- Monitor lead generation, conversion rates, and admission performance.
- Coordinate with the admissions, academic, and management teams.
- Collect market feedback and competitor information.

📌 Marketing Executive (Bhubaneswar)
🏢 Mother's Public School
📍 Bhubaneswar