Roles & Responsibilities

Ideation + Referencing

- Strong social-first conceptualizing and ideation
- Repository of edit references and mood boards
- Pitching new formats and storytelling angles that suit the brand
- Spot what’s working on Instagram and tell us what to do with it

Editing and execution

- Edit short-form videos (Reels, Stories and more) from raw footage to final cut
- Own the pacing, hook structure and flow of every video
- Pick and place music, audio and sound effects with intent
- Design and place text, captions and graphics so they add to the story
- Use AI tools to create surreal, whimsical or imaginative visuals where it makes the story better
- Adapt and resize content across formats and placements

Working with the team

- Work closely with the Social team through feedback rounds and quick turnarounds
- Timely deliveries
- Staying on top of platform changes, recent features and editing trends

What I'll be largely looking out for:

Core craft





- Strong sense of edit pacing and rhythm
- Clear understanding of hook hierarchy i.e what grabs attention in the first second and what keeps people watching
- Good instincts for audio, including music, voiceover and sound effects
- Clean, considered use of text graphics and placements
- Visual storytelling: the ability to say something with images and motion, not just assemble clips
- Real knowledge of Instagram as a platform, including how people watch, what gets shared and what gets saved

Biggest advantages

- Taste - what are they watching and liking online? Sharp references and a point of view on what’s good and why.
- Tool knowledge across editing softwares, graphics and AI.
- Use of AI as a tool for surreal and whimsical storytelling. We want imagination and craft, not generic AI output. If it looks like slop, it’s not for us.

📌 Video Editor (Karnataka)
🏢 Mokobara
📍 Karnataka