Job Purpose Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and ResponsibilitiesKey ResponsibilitiesCampaign Management (Primary Focus)

- Plan, launch, and manage campaigns across Search, Social, Push Campaign.
- Work closely with content team to manage ad copies, creatives, and landing page requirements.
- Scale high-performing campaigns and optimise basis performance.
- Work closely with media/agency partners for campaign execution.

A/B Testing &

• Experimentation

- Design structured A/B tests across creatives, audiences, landing pages, and offers.
- Test hypotheses to improve CTR and cost efficiency.
- Measure results statistically and implement winning variations.
- Build a continuous experimentation roadmap.

Funnel Tracking &

• Optimization

- Track full acquisition funnel: Discovery to fulfilment.
- Identify drop-offs and conversion bottlenecks.
- Partner with Product/Tech to fix funnel leakages.
- Improve conversion rates and reduce cost per acquisition through data-led actions.
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms.

Consumer AI-Led Targeting &

• Personalization

- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes.




- Execute & automate remarketing framework.
- Support personalized communication and recommendation initiatives.

Analytics &

• Reporting

- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV.
- Create dashboards and performance reports.
- Analyze campaign and cohort performance.
- Share insights and optimization recommendations with stakeholders.

Cross-Functional Collaboration

- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments.
- Translate campaign needs into explicit requirements for implementation.
- Ensure seamless execution of growth initiatives across systems.

Required Qualifications and ExperienceKey Skills &

• Competencies

Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel

Ideal Profile

- 2-4 years in performance/growth marketing.
- Strong hands-on experience managing paid campaigns.
- Comfortable with data, numbers, and experimentation.
- Detail-oriented executor with strong problem-solving skills.
- Experience in fintech/lending/app growth is a plus.

Locations Job Level: GB04

Job Title: Unit Manager - Digital Platforms And Consumer AI, Digital Business & Product Management, Digital Business - Consumer AI

Job Location Country: India

State: MAHARASHTRA

Region: West

City: Pune

Location Name: Pune Corporate Office - Mantri Tier Megapolis

📌 Unit Manager - Digital Platforms and Con... (India)
🏢 Bajaj FinServ
📍 India