About Touchwood

Touchwood Team is a content-led creative agency in Ghaziabad. Since 2021 we've run strategy, content, production and social for FMCG, D2C, food, pet, hospitality, sports and founder brands across India. We shoot, edit, design and publish in-house, and we're building the agency AI-native from the ground up.

We spend every day building other people's brands. Our own, and our founders', get whatever time is left. This role fixes that.

The role

You'll own the personal brands of our two co-founders and the voice of Touchwood itself, across LinkedIn, X, Instagram and YouTube. Not "manage the posting". Own it. If a week goes quiet, that's on you. When something lands, that's on you too.

What you'll actually do

- Define a transparent positioning for each founder: what they stand for, what they talk about, what they never post.
- Run the founders' LinkedIn and X. Ghostwrite posts and threads in their voice, comment where it matters, build the right network rather than just a bigger one.
- Pull ideas out of the founders through short weekly interviews, voice notes and shoot-day moments, and turn them into posts, carousels, Reels and long-form.
- Plan and run YouTube end to end: formats, scripts, briefs for our editors, titles, thumbnails, publishing.
- Run Touchwood's own channels. The work, the process, the behind-the-scenes, the point of view.
- Work with our designers,



editors and shoot teams so content gets made on schedule, not "when someone's free".
- Track what actually matters (profile visits, inbound DMs, leads, hiring interest, not just likes) and report monthly on what worked and what you're changing.
- Use AI tools properly for research, drafting and repurposing, without the output ever sounding like AI.

Apply only if this is you

- 2+ years running personal brands for founders, CXOs or creators. Someone else's name, not just a company page.
- You can show accounts you've grown, with before/after numbers and posts you wrote.
- You write sharp English (Hinglish is a plus) and can sound like someone who isn't you.
- You treat LinkedIn and X as their own platforms, not places to cross-post Instagram.
- You're comfortable telling a founder "this post is weak" and rewriting it.
- You don't need chasing. Calendars, approvals and follow-ups don't stall because you were waiting on someone.

Probably not a fit if

- Your experience is mainly brand-page posting, scheduling or community management.
- You need a content plan handed to you before you can start.

How to apply

Along with your profile, send us:

1. Two or three personal brands you've handled: links, plus what changed while you ran them.
2. One LinkedIn post you'd write for the founder of a creative agency. Under 200 words.

Applications without work samples won't be reviewed.

📌 Social Media Manager - Founder & Personal Branding (Ghaziabad)
🏢 Touchwood Team
📍 Ghaziabad