Purpose:To manage, develop & strengthen the social media presence of House of Darak and its multiple ventures, that include Fashion, Sports, Creative, Marketing & Media. The role involves developing content strategies, creating engaging posts, reels, stories & promotional campaigns while maintaining a consistent brand identity across all ventures.

The Social Media

Executive will be responsible for creating content around festivals, national holidays, special occasions, company announcements, new launches, events & regular brand updates. The role also involves covering events, promoting activities, highlighting achievements & ensuring timely communication that reflects the organisation's vision, values & business objectives.

Context: Darak is a house of ventures built around enduring virtues, integrity, discipline, creativity, excellence, respect & growth. The organisation creates brands, businesses, spaces & experiences designed to hold meaning & create lasting value. Understanding the larger vision of House of Darak while adapting content, tone, visual direction & messaging to the individual identity & audience of each venture is essential.

The position requires flexibility, creativity & ability to manage different business categories without compromising consistency or attention to detail.

Role Accountabilities:

Multi-Brand Social Media Management

- Manage social media accounts across all assigned ventures.
- Maintain brand identity and communication consistency.
- Oversee daily activities and posting schedules.

Content Strategy & Creation

- Develop monthly content calendars & creative concepts.
- Create reels, posts, stories, captions & carousels.
- Coordinate photography, videography & graphic design
- Maintain & regularly update an organised database of content, creative assets, influencers, brand collaborations & marketing campaigns.

Marketing & Audience Engagement

- Manage comments, direct messages & online interactions.
- Execute promotional campaigns, collaborations & brand awareness activities

Performance & Growth Management

- Monitor reach, impressions, engagement & follower growth.
- Analyse insights & prepare performance reports.
- Identify opportunities to improve content strategy & brand visibility.

Coordination & Multitasking

- Manage multiple brand requirements, projects & deadlines.
- Attend events,



shoots & promotional activities when required.

Key Performance Indicators

- Creativity & Originality Of Content
- Video Editing & Creative Execution
- Quality Of Reels & Creative Content
- Meeting Deadlines & Work Quality
- Brand visibility & Audience Awareness.
- Trend Identification & Implementation
- Consistency In Posting
- Timely Execution

Skills

- Video Editing Using CapCut, Adobe Premiere Pro & DaVinci
- Graphic Designing Using Adobe Photoshop & Adobe Illustrator
- Reel Production & Short-Form Video Editing
- AI-Powered Content Creation
- Social Media Analytics & Performance Reporting

Minimum Experience

- 2–4 years of experience in social media management or digital marketing.
- Experience managing multiple brands & social media accounts.
- Hands-on experience in content planning, creation & execution.
- Experience with DaVinci & Adobe Premiere.
- Experience in managing promotional campaigns & brand collaborations.
- Experience coordinating photography, videography & creative shoots.
- Experience covering events, launches, brand promotions & on-ground activities.

Minimum Entry Qualifications

- Bachelor's Degree in Marketing
- Bachelor's Degree In Mass Communication, BMS Or Other Relevant Fields
- Diploma Or Professional Certification In Digital Marketing
- Basic understanding of photography, videography & graphic design.
- Proficiency in English
- A Creative Portfolio
- Knowledge Of Meta Business Suite & Social Media Management Tools
- Video Editing & Creative Execution
- Quality Of Reels & Creative Content
- Meeting Deadlines & Work Quality
- Brand visibility & Audience Awareness.
- Trend Identification & Implementation
- Consistency In Posting
- Timely Execution

Mindset & Aptitude: Creative, observant & detail-oriented with a strong understanding of social media, digital marketing, brand communication & audience behaviour. Demonstrates the ability to understand different brand identities,



develop creative concepts, identify emerging trends & execute engaging content strategies. Approaches social media management with creativity, consistency & strategic thinking while maintaining the organisation's vision, brand identity & marketing objectives.

Shows adaptability, initiative & the ability to manage multiple brands, campaigns & deadlines effectively.

Can consistently ask:“Does this content reflect the brand's identity, engage the target audience & contribute to its visibility, growth & overall marketing objectives?”

Essential Knowledge: .

Solid understanding of social media platforms, digital communication, content strategy, storytelling & brand positioning. Knowledge of digital marketing, audience engagement, Instagram, Facebook, LinkedIn, Canva, basic graphic design & video editing tools. Familiarity with social media analytics, influencer marketing, promotional campaigns, content scheduling & competitor research.

- Strong understanding of social media platforms & their algorithms.
- Knowledge of content strategy, storytelling & brand positioning.
- Understanding of digital marketing & audience behaviour.
- Familiarity with Instagram, Facebook, LinkedIn & emerging platforms.
- Knowledge of Canva, graphic design & video editing tools.
- Knowledge of Public Relations (PR) & promotional activities.

Personality Creative, observant & detail-oriented.Self-motivated, disciplined & responsible. Organised & capable of handling multiple brands. Proactive in identifying trends & opportunities. Adaptable to different brand identities & audiences. Collaborative & open to feedback. Enthusiastic about learning & experimenting with new ideas. Capable of managing deadlines & working independently.

Reports To: Creative Director Chief Operating Officer Human Resource Team

Key Relations Internal: Fashion Designer Video grapher & Editor Graphic Designer Marketing & Creative Team Production & Operations Team

Key Relations External: Influencers & Brand Collaborators Event Organisers & Media Partners Advertising & Promotional Agencies External Vendors & Creative Partners

Office Timings: 9:00 AM to 6:00 PM Days: Monday to Saturday

Pay: ₹320,000.00 - ₹550,000.00 per year

Benefits

- Flexible schedule

Work Location: In person

📌 Social Media Executive (Andheri East)
🏢 Darak Private
📍 Andheri East