Role & responsibilities

1. Content Creation &
- Content Strategy

- Create engaging and SEO-friendly content for websites, blogs, articles, and landing pages.

- Develop content for LinkedIn, Instagram, Facebook, and other social media platforms.

- Write promotional content, product descriptions, case studies, company updates, and industry-related articles.

- Research industry trends, competitors, and relevant keywords.

- Prepare monthly content calendars and maintain a consistent publishing schedule.

- Create compelling captions, hashtags, and creative campaign content.

1. Social Media Strategy &
- Management

- Develop and execute social media strategies to improve brand awareness and engagement.

- Manage company social media accounts, especially LinkedIn, Instagram, and Facebook.

- Plan and schedule regular posts, reels, stories, and promotional campaigns.

- Monitor audience engagement, comments, shares, and follower growth.

- Identify trending topics and relevant hashtags to improve content reach.

- Analyze social media performance and prepare monthly reports.

- Support lead generation through organic social media activities.

1. Off-Page SEO &
- Link Building

- Execute off-page SEO strategies to improve website authority and search engine rankings.

- Build quality backlinks through guest posting, article submissions, blog outreach, and directory submissions.

- Identify relevant websites for link-building opportunities.





- Perform competitor backlink analysis.

- Manage business listings, profile creation, and social bookmarking.

- Work on classified submissions, forum participation, and content distribution.

- Monitor backlink quality, referring domains, and link-building performance.

- Follow Google's SEO guidelines and avoid spammy link-building practices.

1. SEO &
- Website Optimization

- Conduct keyword research and identify content opportunities.

- Optimize website content, blogs, and articles for search engines.

- Coordinate with the website development team for SEO-related improvements.

- Monitor website traffic, keyword rankings, and organic performance.

- Use Google Analytics, Google Search Console, and SEO tools to track performance.

Preferred candidate profile

- Excellent written English and content-writing skills.

- Solid understanding of social media platforms and marketing strategies.

- Practical knowledge of off-page SEO and backlink building.

- Knowledge of keyword research and competitor analysis.

- Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar.

- Knowledge of Canva and basic creative content development.

- Understanding of Google Analytics and Google Search Console.

- Ability to develop content calendars and performance reports.

- Creative thinking, research skills, and attention to detail.

📌 SEO And Content Writer (Bengaluru)
🏢 XIPHIAS SOFTWARE TECHNOLOGIES
📍 Bengaluru