Company Description Skytech Aviation is a premier aviation training academy focused on preparing aspiring aviation professionals for successful careers. The academy offers industry-focused programs for air hostesses, cabin crew, ground staff, and aviation executives, designed by experienced aviation experts. Students benefit from state-of-the-art training facilities, soft skills and personality development, and dedicated placement assistance with leading airlines.

With a commitment to excellence, Skytech Aviation aims to empower learners, build confidence, and create future leaders in the aviation industry. The academy promotes continuous growth through regular updates, success stories, and career opportunities in aviation.

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SEO Executive – Roles & Responsibilities1. On-Page SEO Responsibilities

- Conduct keyword research to identify relevant primary, secondary, long-tail, and location-based keywords.
- Optimize website pages, including SEO titles, meta descriptions, headings (H1–H6), URLs, and content structure.
- Perform keyword mapping and ensure appropriate keyword placement across website pages.
- Optimize existing website content and suggest improvements for better search visibility and user experience.
- Implement internal linking strategies to improve website navigation and page authority.
- Optimize images with descriptive file names, alt text, and appropriate compression.
- Identify and resolve duplicate content, missing metadata, and keyword cannibalization issues.
- Coordinate with content writers to develop SEO-friendly blogs, landing pages, and service pages.
- Regularly audit website pages and update content according to SEO best practices.

2. Off-Page SEO Responsibilities
- Develop and execute ethical, quality-focused link-building strategies.
- Identify relevant websites and opportunities for acquiring high-quality backlinks.
- Perform competitor backlink analysis and identify potential link-building opportunities.
- Conduct relevant business listings, local citations, niche directory submissions, and profile creation.
- Manage guest posting and website outreach activities to acquire relevant backlinks.
- Identify broken backlinks and explore suitable link reclamation opportunities.
- Monitor backlink quality and identify potentially harmful or spammy links.




- Maintain accurate records of backlink acquisition and off-page SEO activities.
- Ensure all off-page activities follow Google Search spam policies and avoid manipulative link schemes.

3. Technical SEO Responsibilities
- Conduct regular technical SEO audits to identify website errors affecting crawling, indexing, and performance.
- Monitor website indexing, crawlability, and search performance using Google Search Console.
- Identify and resolve broken links, 404 errors, unnecessary redirects, and redirect chains.
- Review and optimize XML sitemaps and robots.txt files.
- Check canonical tags, noindex directives, and other indexing-related technical elements.
- Monitor Core Web Vitals, page speed, and mobile usability.
- Coordinate with website developers to resolve technical SEO issues.
- Implement and validate relevant structured data (Schema Markup).
- Ensure websites use HTTPS and follow technical SEO best practices.
- Review website architecture, navigation, and URL structures to support search engine crawling.
- Monitor technical issues after website updates, page migrations, or redesigns.

4. Local SEO & Google Business Profile
- Optimize Google Business Profiles with accurate business details, categories, descriptions, services, and relevant images.
- Conduct location-specific keyword research for local SEO campaigns.
- Optimize city-specific and location-based landing pages.
- Maintain consistent business name, address, and phone number (NAP) information across relevant platforms.
- Create and publish relevant Google Business Profile updates.
- Monitor local search visibility, customer reviews, and profile performance.
- Coordinate appropriate and personalized responses to customer reviews.
- Identify and resolve local listing inconsistencies and duplicate business profiles.

5. SEO Monitoring, Analysis & Reporting
- Monitor keyword rankings, organic traffic, impressions, clicks, and click-through rates.
- Use Google Search Console, Google Analytics 4, and other SEO tools to analyze website performance.




- Track organic conversions, enquiry form submissions, and lead generation performance.
- Prepare weekly and monthly SEO performance reports.
- Conduct competitor analysis to identify opportunities for SEO improvement.
- Track SEO tasks, implementation progress, and completed optimization activities.
- Identify pages with declining performance and recommend corrective actions.
- Present SEO findings, challenges, and improvement plans to the reporting manager.

6. Coordination & Additional Responsibilities
- Work closely with content writers, graphic designers, and website developers.
- Coordinate with the marketing team to ensure SEO strategies align with business objectives.
- Stay updated with Google Search updates, SEO industry developments, and best practices.
- Maintain SEO documentation, keyword tracking sheets, audit reports, and activity records.
- Complete assigned SEO tasks within specified deadlines.
- Take responsibility for implementing agreed SEO improvements and reporting measurable progress.

7. Key Performance Indicators (KPIs) The candidate's performance will be evaluated based on:
- Growth in relevant organic website traffic.
- Improvement in target keyword visibility and rankings.
- Growth in organic enquiries, conversions, and qualified leads.
- Completion and quality of on-page SEO optimization tasks.
- Acquisition of relevant, high-quality backlinks.
- Resolution of technical SEO issues within agreed timelines.
- Improvement in website indexing, crawlability, and Core Web Vitals.
- Improvement in local search and Google Business Profile performance.
- Accuracy and timely submission of SEO reports.
- Completion of assigned tasks according to approved SEO plans and deadlines.

8. Expected Qualified Standards
- Maintain transparency and accuracy in SEO reporting.
- Follow ethical SEO practices and Google Search guidelines.
- Avoid spammy backlinks, keyword stuffing, and other manipulative techniques.
- Proactively identify website optimization opportunities.
- Maintain clear communication with managers and team members.
- Demonstrate ownership, attention to detail, and effective time management.

Salary- 18 to 25k per month

Experience- 2 to 54 years

Interested candidates may reach out- [email protected] or Whatsapp at (phone hidden)

📌 SEO Executive (Tilak Nagar)
🏢 SKYTECH AVIATION
📍 Tilak Nagar