SENIOR SALES EXECUTIVE

SK Fortune Group | Yevalewadi, Pune | Residential Sales

Position: Senior Sales Executive

Department: Sales

Location: Yevalewadi, Pune

Reporting To: Sales Manager / Site Sales Head

Industry: Real Estate – Residential Development

Experience: 3–6 Years

1. Job Objective To independently manage prospective customers and drive residential sales for the Yevalewadi project through effective lead management, customer engagement, project presentations, site visits, negotiations and booking closures. The role requires a result-oriented sales qualified with proven experience in residential real estate sales and the ability to convert qualified prospects into successful transactions.

2. Key Responsibilities

1. Handle prospective customer enquiries generated through digital campaigns, channel partners, walk-ins and other sources.
2. Independently manage the complete sales cycle, from lead qualification and customer interaction to site visits, negotiations and final booking.
3. Conduct effective project presentations, site visits and sample flat walkthroughs.
4. Understand customer requirements, budgets and purchase preferences to recommend suitable residential configurations.
5. Handle customer queries, objections, price negotiations and commercial discussions within approved company guidelines.
6. Conduct systematic follow-ups with prospective customers to drive conversions and minimise lead drop-offs.
7. Build and maintain relationships with existing and prospective customers and channel partners.
8. Maintain updated customer information, lead status,



follow-up schedules and sales records in CRM.
9. Coordinate with the Sales Manager / Site Sales Head for pricing approvals, inventory updates, negotiations and booking closures.
10. Coordinate with CRM, accounts and documentation teams to ensure smooth booking and post-booking processes.
11. Stay updated on project inventory, pricing, specifications, payment plans, competitor offerings and prevailing market trends.
12. Achieve assigned individual sales targets and contribute towards overall project sales objectives.

3. Desired Candidate Profile

Mandatory Requirements:

- Graduate in any discipline; MBA in Marketing / Sales preferred.
- 3–6 years of experience in residential real estate sales.
- Proven track record of independently closing residential property transactions.
- Experience handling the complete sales cycle, from lead qualification and site visits to negotiations and final booking.
- Demonstrated achievement of individual sales targets.
- Strong negotiation, objection-handling and closing skills.
- Ability to independently manage walk-in customers, digital leads and channel partner references.
- Excellent communication, presentation and customer relationship management skills.




- Proficiency in MS Office, Excel and CRM software.

Preferred Requirements:

- Experience in mid-segment and affordable residential projects.
- Knowledge of Yevalewadi, Undri, Pisoli, Handewadi, NIBM, Kondhwa and surrounding South Pune markets.
- Existing relationships with local channel partners and property consultants.
- Fluency in English, Hindi and Marathi.

4. Key Performance Indicators (KPIs)

1. Individual Sales Target Achievement: Achievement of assigned monthly and quarterly booking and revenue targets.
2. Booking Conversions: Conversion of qualified enquiries and completed site visits into successful bookings.
3. Independent Sales Closures: Number and value of residential transactions personally closed.
4. Lead Management: Timely response to assigned enquiries, systematic follow-ups and effective lead nurturing.
5. Site Visit Conversions: Number of qualified site visits generated and conversion into bookings.
6. Channel Partner Business: Business generated through existing and newly developed channel partner relationships.
7. Customer Engagement: Effective customer handling, objection resolution and consistent follow-up.
8. CRM & Reporting: Timely updating of customer records, lead status, follow-up schedules and sales reports.
9. Booking Documentation: Accuracy and timely completion of booking forms, customer documentation and coordination with relevant departments.
10. Market Knowledge: Awareness of competitor projects, pricing, customer preferences and market developments.

📌 Senior Sales Executive (Pune)
🏢 SK Fortune Group
📍 Pune