Key Responsibilities· Prepare annual, quarterly and monthly sales plans and achieve primary & secondary targets · Monitor sales versus collections and control receivables and DSO · Set targets for DSRs and monitor performance through joint field visits · Ensure PJP adherence, outlet coverage and productivity norms · Drive collection efficiency and minimize overdue accounts · Develop and manage key accounts and ensure business growth · Implement trade schemes and market development initiatives · Ensure DMS adoption, data accuracy and timely reporting · Control TA/DA and operating expenses within approved budget · Maintain sanctioned manpower and close vacancies within TAT · Coordinate with EM/RBM for reviews, joint visits and market actions