09 Nov
|
Asian media group
|
Kochi
09 Nov
Asian media group
Kochi
Designation: Programmatic Specialist - GAM
Location: Kochi, Kerala
Shift: UK Hours (2:30 PM – 11:30 PM)
Key Responsibilities
- Set up, manage and optimise direct, programmatic, house and unpaid advertising campaigns across all websites using Google Ad Manager 360.
- Manage and monitor programmatic demand integrations and their performance.
- Analyse fill rate, eCPM, ad requests, impressions and revenue to identify opportunities to improve advertising performance.
- Troubleshoot and investigate blank ads, low fill rates, ad refresh issues, creative rendering problems and technical errors using Chrome DevTools and GAM reporting.
- Research, evaluate, negotiate and onboard recent SSPs, ad exchanges and monetisation partners, including reviewing commercial agreements and revenue-sharing terms.
- Prepare weekly and monthly advertising performance reports covering direct campaigns, programmatic revenue and overall website monetisation.
- Provide campaign forecasts, advertising specifications, technical recommendations, creative previews and campaign performance updates.
- Coordinate with developers and RebelMouse teams on ad placements, custom ad formats, ad tags and technical implementations.
- Coordinate affiliate product listicles to create additional monetisation opportunities.
- Work with Sales, SEO, Content, IT, management and external partners to ensure smooth advertising operations.
- Identify opportunities to increase website advertising revenue and optimise existing ad placements.
- Monitor website traffic, page views and audience engagement to identify growth opportunities.
- Suggest improvements to website layouts, advertising placements and traffic acquisition strategies to increase revenue
- GAM Migration: Support the transition from RebelMouse-managed GAM 360 to AMG's own ad-serving infrastructure, including ad unit mapping, tag implementation, testing and campaign migration.
- New Monetisation Partners: Onboard and test new SSPs and monetisation partners, evaluate their performance and expand successful integrations.
📌 Programmatic Specialist - GAM (Kochi)
🏢 Asian media group
📍 Kochi