Role & responsibilities The Product Manager will be responsible for managing and growing the assigned adhesive product portfolio by identifying market opportunities, understanding customer requirements, coordinating new product development, supporting product launches, monitoring competition, and working closely with Sales, R&D;, Production, Quality and Supply Chain teams. The role will act as the link between market/customer requirements and the company's technical and commercial teams, ensuring that products are technically suitable, commercially viable and successfully adopted in the market.

Key Responsibilities 1.

Product Portfolio

Management • Manage assigned adhesive products throughout their product lifecycle.

- Develop product-wise plans for sales growth, market penetration and product improvement.
- Analyse product performance, volumes, margins and customer/application segments.
- Identify slow-moving products, product gaps and opportunities for portfolio expansion.
- Recommend product modifications, new pack sizes, applications and positioning. 2.

Market

Research &

• Customer Understanding • Conduct regular market visits to understand customer needs, applications and emerging requirements.
- Identify recent applications and potential customer segments.
- Collect structured feedback from customers, distributors, dealers and sales teams.
- Monitor industry trends in adhesives, rubber, polymers and specialty chemicals.
- Convert market/customer requirements into actionable product-development opportunities. 3.

New Product

Development NPD • Identify and initiate new product development opportunities.
- Prepare product concepts and business cases based on market potential.
- Coordinate with R&D;/Technical teams for formulation and product development.
- Coordinate laboratory testing, customer trials and field validation.
- Track NPD timelines from concept through commercialisation.
- Prepare product specifications, application guidelines and technical literature. 4.

Product

Launch &





• Commercialisation • Prepare launch plans for new and modified products.
- Develop product positioning, key benefits, USP and target customer segments.
- Coordinate with Sales and Marketing for launch execution.
- Prepare product presentations, brochures, technical literature, FAQs and application guides.
- Conduct product training for Sales/Business Development teams.
- Monitor post-launch performance and customer acceptance.
- Competition &
- Market Intelligence • Track competitor products, formulations/applications where publicly observable, pricing, pack sizes and positioning.
- Conduct comparative product benchmarking.
- Prepare monthly/quarterly competitor intelligence reports.
- Identify competitive threats and opportunities.
- Recommend appropriate product, pricing or positioning responses.
- Pricing &
- Product Profitability • Support product pricing decisions based on market conditions, product cost and competitive positioning.
- Analyse product contribution/margin.
- Identify opportunities for margin improvement.
- Work with Finance, Purchase, Production and Management on cost optimisation.
- Evaluate commercial viability of proposed new products. 7.

Customer

Trials &

• Technical Support • Coordinate product trials at customer locations.
- Understand application problems and recommend appropriate products.
- Document trial results and customer feedback.
- Coordinate with R&D;/Quality for technical issues.
- Support resolution of product/application complaints.
- Conduct Root Cause Analysis with relevant technical teams where required. 8.

Sales

Enablement • Work closely with Sales/Business Development teams to increase product adoption.
- Provide product knowledge and application training.




- Develop sales presentations, product comparison sheets and application guides.
- Participate in important customer meetings and product demonstrations.
- Support conversion of competitor products wherever technically and commercially feasible.
- Cross-Functional Coordination Work closely with:
- R&D; / Technical • Production • Quality Assurance • Sales &
- Business Development • Purchase • Supply Chain • Finance • Packaging • Management to ensure timely execution of product-related initiatives. 10.

Product

Performance &

• Continuous Improvement • Monitor customer complaints and product-performance trends.
- Identify recurring product/application issues.
- Coordinate corrective and preventive actions.
- Recommend product improvements based on field feedback.
- Ensure continuous improvement of product quality and customer satisfaction.

Preferred candidate profile

Candidate Profile Education Mandatory

- MBA / PGDM – Marketing preferred.

Preferred additional background: • B.Sc. Chemistry / Polymer / Chemical Technology
- B.E./B. Tech Chemical/Polymer
- Diploma/degree in Rubber Technology or related technical discipline. Experience 4–5 years of relevant experience in: • Adhesives • Rubber chemicals/products • Specialty chemicals • Sealants • Polymers • Industrial chemicals

Candidates with direct experience in product management, product development, technical marketing, application development or business development within adhesives/rubber should be preferred.

Required Skills

- Product lifecycle management • New Product Development • Market research • Competitor analysis • Customer interaction • Product trials • Pricing and profitability understanding • Technical/commercial understanding of adhesives • MS Excel & PowerPoint • Presentation skills • Analytical ability • Cross-functional coordination • Good communication and negotiation skills • Willingness to travel for customer/market visits

📌 Product Manager (Mumbai)
🏢 Suncorp Solutions
📍 Mumbai