Role Details

- Introduction of new schemes and products/programs and channels, to increase distribution and mortgage product offerings
- Manage existing mortgage products through competitive benchmarking, market alignment, digital initiatives & marketing initiatives

Overall

- Work on development and management of LOS and other digital platforms for Mortgages (Requirement analysis, testing, sales support)
- Creating awareness with sales team and managing NPS
- Daily tracking of channel penetration by engaging with ground sales team
- Roll out onboarding process of DSAs/Connectors/Channels and make sure every channel is empaneled as per the document checklist
- Engage with Sales team and support on empanelment of channels
- Conduct training for sales teams to make them aware of the existing products and internal processes
- Circulate knowledge series to make sales team aware of the sourcing policies and guidelines
- SMS and Email platform for managing campaigns and help grow alternate channel contribution with help of Marketing team. Manage product marketing collaterals
- Highlight and acknowledge top performing employees at national level. Run R&R; campaigns
- Engage with teams through communication programs, campaigns, Branch Visibility,



Sales Programs and appropriate MIS to deliver Business contribution and Third-party penetration and managing alternate channels
- Ensure sales team compliance with regulatory and internal process requirements with no deviations or instances of open unresolved gaps
- Develop new processes and streamline existing processes for optimizing TAT and improved customer experience Product design and management basis internal and market analysis
- Review DSA performance/Branch Channel Performance along with sales team PAN India for appropriate corrective action on a regular basis
- Engage with support functions such as Credit, Ops, technical, legal as well as Sales team for implementation if new process or amend existing processes to strengthen the offerings to the customer

Education and Work Experience Requirements:

- MBA/PGDM in Finance/Marketing from Tier 1 or Tier 2 institute
- 3-4 years in Banking and Finance Industry preferably in Mortgage Product (Home Loan and Loan Against Property)

Desired Behavioral / Functional Traits

- Excellent interpersonal skills
- Positive communication skills
- Self-motivated and proactive approach to marketing sales.
- Sales and product skillset
- Results orientated, committed and with strong sense of discipline

📌 Product Manager – HL & LAP (Mumbai)
🏢 IndusInd Bank
📍 Mumbai