Job Title

Individual Contributor (Affluent Channel)

Function

Sales

Department

IndusInd Bank Relationship

Reporting To

Circle Head IndusInd

Skip Level Manager

Zonal Head – IndusInd

Unit

Aditya Birla Sun Life Insurance Ltd

Location

PAN India

Business

Aditya Birla Capital

Date

21st October 2026

1. Job Purpose

IndusInd Bank’s Affluent Business caters to a niche client segment comprising NRI, HNI, and Ultra HNI individuals, groups, and establishments. The role involves offering a diverse range of financial and investment products, along with providing customized wealth creation and wealth management solutions. Given the complexity and sophistication of the client base, the position requires in-depth knowledge of the financial services industry, investment products, and wealth management practices, as well as the ability to deliver tailored financial advisory solutions. 2) Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension

Remarks

1.

Manpower

Individual Contribution role

2.

Branch Spread

Retail

1. Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Job Context:

Bancassurance is the insurance distribution model wherein the bank allows an insurance company to sell its products to the bank’s client base. ABSLI tied up with IndusInd Bank in October 2026 to sell its insurance products through the Branch Banking.

Open Architecture model empowers the customers now to select their Life insurance plans from more than one insurer as per their choice at competitive prices. It also lowers chances of Mis selling, with the intervention of multiple regulators like Reserve Bank of India (RBI) and Insurance Regulatory and Development Authority of India (IRDAI).

1. Principal Accountabilities

Accountability

Supporting Actions

Business Targets – To achieve Business Targets on focused Business parameters like premium, SP/branch activisation, product mix and Persistency thereby contributing to the overall Business Growth and profitability.

1. Work closely with IndusInd Bank Relationship Managers to provide a bouquet of products and investments to their HNI and Ultra HNI client base.
2. Provide sound financial, insurance and wealth-management services to protect client assets and grow the net worth of their respective portfolios.
3. Ensure quality of business and persistence.
4. Daily reporting of RM engagement, joint calls, opportunities, proposals, logins and closures
5. Ensure to increase SP Activisation and selling of greater NOPs through the Team of FLS for greater distribution of ABSLI products
6. Ensure selling of right Product Mix as defined by the organisation to achieve overall business growth and profits.
7.



Identify and implement new business opportunities within the allocated area to enhance penetration
8. Implement activities / programs designed at the organisational level to build great visibility, promote branding, and strengthen our relationship with the bank.
9. Train and appraise the RM’s on ABSLI products thereby creating a mind space and easy recall for them.
10. Ensure right method of business acquisition and absolutely 0 % mis selling
11. 3 qualified joint client meetings along with Bank Affluent RM per working day, with a minimum expectation of 50 joint calls per month
12. Weekly pipeline review with the respective Affluent supervisors

Pre and Post-Sales Support and Service: To provide efficient and best in class, competitive products and services to both the Bank partner and customers

1. Provide pre- and post-sales support.
2. Need-based proposal preparation and end-to-end ownership until policy issuance
3. Pre-underwriting coordination for high-value and complex cases
4. Regularly review any customer complaints, plug gaps & ensure reduction in complaints
5. Build effective relationship with the bank partner and become their first preferred insurer
6. Create visibility and obtain credibility amongst the RMs, by presenting a solid knowledge base of not only the Life insurance products but also all other financial products and offerings.
7. Plan and achieve business targets in terms of premium, RM activation and market share
8. Establish efficient methods to respond to customer queries and maintain persistency levels.

Partner relationship Management: To build and strengthen the relationship with the partner bank and become their preferred partner

1. To be equipped with Bank’s product ranges and their key features along with the ABSLI products
2. Pay regular visits to bank branches and meet bank partners.
3. Design differential strategies to gain mindshare and product mix basis the potential of the branch
4. Help the Bank branches to increase their overall LI pie

5. Liaison with our Regional and Zonal Training Team and ensure periodic product training and branding within the branch for bank staff
6. Design and launch various contests and appreciation platforms for the bank staff to achieve higher engagement

Focus on Business Quality and Profitability – Achieve Business profitability by focusing on renewals, quality of business and managing costs
1.



Ensure achievement of profitability and persistency targets for the relationship in the designated zones
2. Manage expenses within allowable expense gap
3. Plan and manage the renewals and ensure adequate focus is maintained by the sales Team on persistency
4. Ensure Business Leakage is within allowable limits.
5. Focus and Monitor Product Mix within the Circle, to achieve Channel Targets

1. Job Purpose of Direct Reports

To represent ABSLI at the designated branches and is responsible for sales performance, acquisition of new business and relationship management in the assigned area / branches. This will be an Individual Contributor Role and hence no direct reports are present.
1. Relationships (If Applicable)

Internal

Frequency

Nature

Retail Branch Banking Team

Training Team

Operations

HR

Daily

As and when required

Daily

Regularly

Discuss potential customer base and provide support wherever required

Discuss training and counselling needs for the Cluster and co-create interventions

Collaborate for policy login and issuance

Hire, Retain, Counsel Team Members on issues

External

Frequency

Nature

RM’s

Branch manager

Cluster Head

Regularly

Regularly

Regularly

Connect & Encourage

Relationship Building, Discuss new products and their features

Collaborate to meet Business Targets, solve any issues, respond to any escalations by the bank

7 Ideal Candidate Profile

IDEAL CANDIDATE PROFILE

Life Insurance HNI/NR Sales Role | Affluent Channel

01 Role Outcomes

TARGETS

Deliver high-value (CTC * Business Multiplier)

HNI/NR business targets.

CONVERSIONS

Drive conversions through bank partnerships.

PIPELINE

Build and grow a quality business pipeline.

02 Experience & Eligibility

- 02 Experience & Exposure

Bancassurance Experience. Most Preferred

Life Insurance Industry preferred

BFSI Sector

Age Group – 25 to 29

Educational Qualification - Graduate

HNI/NR or affluent customer-handling experience.

03 Functional & Technical Skills

LI Product Knowledge

Demonstrates strong product knowledge and positions solutions

Pitching Skills

Possesses strong pitching skills to cater to the needs of customers

Open Architecture Management

Ability to drive sales in presence of multiple competitors

Sales Acumen

Ability to identify business opportunities and achieve high-values sales targets.

04 Behavioral Competencies

Relationship Building

Builds long-term trust with HNI/NRI customers and banking partners.

Executive Presence

Demonstrates confidence, professionalism, and articulation.

Influencing & Persuasion

Effective bank stakeholder engagement & converting opportunities

Consultative Selling

Understand customer needs and provide tailored solution for long term valueRole & responsibilities

Preferred candidate profile

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