SyNentry is looking for a results-driven Performance Marketing Specialist who can independently build and manage an end-to-end digital customer acquisition system.

The ideal candidate should be capable of running Meta and Google advertising campaigns, creating high-converting landing pages, integrating payment gateways and automating the customer onboarding journey.

Our objective is to build a system where a prospective customer discovers our programme through an advertisement, visits a landing page, understands the offering, completes the payment and receives an automated confirmation and onboarding communication — without requiring manual intervention from our team. The ticket size of the product will be (100-400)

Key Responsibilities

1. Performance Marketing

- Plan, launch and manage advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop audience targeting, retargeting and campaign optimisation strategies.
- Manage campaign budgets and optimise for conversions, customer acquisition cost and return on ad spend.
- Monitor campaign performance and generate regular reports.

2. Landing Page Development

- Design and build high-converting landing pages for different programmes and campaigns.
- Create compelling page structures, headlines, call-to-action elements and conversion journeys.
- Ensure landing pages are mobile-responsive, fast-loading and user-friendly.
- Conduct A/B testing to improve landing page conversion rates.

3. Payment Gateway & Automation Integration

- Integrate payment gateways such as Razorpay, Cashfree or equivalent.




- Set up automated payment confirmation, receipts and customer notifications.
- Connect landing pages with payment systems, CRM and email/WhatsApp automation tools.
- Build an end-to-end purchase journey that requires minimal or zero manual intervention.
- Set up automated customer onboarding immediately after successful payment.

4. Marketing Automation & Analytics

- Implement tracking using Meta Pixel, Google Tag Manager and Google Analytics 4.
- Configure conversion tracking and event-based measurement.
- Set up automated follow-ups for abandoned checkouts and incomplete registrations, subject to appropriate consent.
- Build dashboards to monitor leads, purchases, conversion rates, CAC and ROAS.
- Identify bottlenecks and continuously improve the overall conversion funnel.

Required Skills & Experience
- Proven experience managing Meta and Google advertising campaigns.
- Hands-on experience building landing pages using WordPress, Lovable, Webflow, Framer, or similar platforms.
- Experience integrating payment gateways and automating payment workflows.
- Knowledge of CRM integrations, email marketing and WhatsApp automation.
- Strong understanding of Meta Pixel, Google Analytics 4,



Google Tag Manager and conversion tracking.
- Ability to independently build an end-to-end digital sales funnel.
- Strong analytical and problem-solving skills.

Preferred Qualifications
- 2–4 years of relevant experience in performance marketing and marketing automation.
- Experience in EdTech, online education, subscription-based businesses or digital products.
- Familiarity with tools such as Razorpay, Make, Zapier, n8n, HubSpot, Zoho or equivalent.
- A portfolio demonstrating landing pages and automated purchase funnels that you have personally built.

Key Performance Indicators (KPIs)
- Campaign performance and customer acquisition cost.
- Landing page conversion rate.
- Cost per purchase and return on ad spend.
- Successful payment completion rate.
- Percentage of customer journeys completed without manual intervention.
- Reliability of tracking, payment and onboarding automation.

What We Expect We are not looking for someone who only knows how to boost posts or generate leads.

We need a hands-on professional who can take ownership of the entire digital acquisition and conversion ecosystem from advertisement creation to successful customer payment and automated onboarding.

If you can build a system that consistently converts digital traffic into paying customers, we would like to hear from you.

Pay: ₹30,000.00 - ₹35,000.00 per month

Perks

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Paid sick time
- Work from home

Work Location: In person

📌 Performance Marketing Specialist (Thiruvananthapuram)
🏢 Synentry
📍 Thiruvananthapuram