Job Title: Performance Marketing Manager

Company: LIVELOCAL E-COM PRIVATE LIMITED (LILO)

Location: Kazhakuttom,Thiruvananthapuram, Kerala

Experience: Minimum 4 Years

Employment Type: Full-time

Department: Marketing

Job Summary

We are looking for an experienced and result-oriented Performance Marketing Manager to lead and execute data-driven digital marketing campaigns at LILO. The ideal candidate should have solid expertise in paid advertising, customer acquisition, campaign optimization, and performance analysis across digital platforms.

The candidate will be responsible for developing marketing strategies that improve brand visibility, generate quality leads, increase customer acquisition, and drive business growth.

Key Responsibilities

- Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other digital platforms.
- Develop and implement paid marketing strategies to achieve business and revenue targets.
- Monitor campaign performance, analyze key metrics, and optimize campaigns to improve ROI and ROAS.
- Manage advertising budgets and ensure effective utilization of marketing spend.
- Identify target audiences and develop effective customer acquisition strategies.
- Conduct A/B testing of ad creatives, landing pages, audience segments, and campaign strategies.
- Track and analyze important performance metrics such as CPC, CPM, CTR, CPA, conversion rates, and ROAS.
- Work closely with the creative and content teams to develop high-performing ad creatives and marketing campaigns.




- Prepare regular campaign performance reports and provide actionable insights to management.
- Identify new digital marketing opportunities, trends, and growth channels.
- Continuously improve campaign effectiveness through data analysis and experimentation.

Required Skills & Qualifications
- Minimum 4 years of professional experience in Digital Marketing, particularly Performance Marketing.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of paid advertising, audience targeting, retargeting, and conversion optimization.
- Experience in managing advertising budgets and optimizing campaign performance.
- Strong analytical and data interpretation skills.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Ability to plan and execute customer acquisition and lead-generation campaigns.
- Excellent communication, strategic thinking, and problem-solving skills.

Preferred Qualifications
- Experience in e-commerce, retail, FMCG, or consumer-focused businesses.
- Experience in scaling paid advertising campaigns and improving customer acquisition.
- Knowledge of marketing funnels, customer journeys, and growth strategies.
- Experience in handling multiple campaigns with measurable business outcomes.

What We Expect
- A performance-driven mindset with a focus on measurable business results.
- Ability to take ownership of campaigns from planning to execution.
- Strong decision-making and optimization capabilities.
- Ability to work independently and collaborate with cross-functional teams.

Pay: ₹46,000.00 - ₹67,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Kazhakkoottam)
🏢 LILO
📍 Kazhakkoottam