A lot of people do what a media buyer does and call it performance marketing. Buying well matters, but most wins come from the creative: the angle, hook, and idea that makes someone stop scrolling and care. We want someone who gets this and is equally rigorous about testing, scaling, and killing ideas.
What you’ll own
- Research major players and newer direct competitors; study great Meta creatives and playbooks inside and outside our category, especially D2C.
- Understand our users: what they want, what they’re skeptical of, and what would make them try Keyframe.
- Turn research into distinct creative concepts across motivations, angles, hooks, and formats; write briefs and scripts and stay close through execution.
- Set clear test criteria before launch: hypothesis, target conversion metric, spend and data needed, evaluation window, and thresholds for killing, iterating, or scaling.
- Scale what works while watching CAC and downstream conversion—not just ad-level metrics.
You’d be a positive fit if
- You can explain why an ad works creatively and commercially.
- You’ve taken concepts from research to testing to scale and can discuss the ones that flopped too.
- You’re hands-on with Meta ads and can create the idea and run the experiment.
- Bonus: you’re already into AI video, filmmaking, or creative tools.
Location: Remote (India)
Experience: 1–2 years preferred
Compensation: Up to ₹12 lakh/year depending on experience