Company Description Egg Preservation Institute of Asia (EPIA) is an early-stage healthcare organization focused on advancing awareness around female fertility across Asia. The institute provides accessible education, tools, and services for individuals who want to check, plan, or preserve their fertility. EPIA is committed to making fertility solutions affordable and understandable, helping people make informed choices about their reproductive health.

The team works at the intersection of healthcare, technology, and advocacy to improve long-term fertility outcomes and support proactive family planning decisions.

Role Description The Marketing Strategist & Growth Manager is a full-time, on-site role based in New Delhi. The role is responsible for designing and executing data-driven marketing strategies to grow brand awareness, generate qualified leads, and support customer acquisition for EPIA’s fertility services. Day-to-day tasks include conducting market and customer research, developing and implementing multi-channel marketing campaigns, optimizing digital and offline marketing initiatives, and tracking performance metrics to refine strategy.

The person in this role will collaborate closely with leadership, product,



and clinical teams to align messaging with EPIA’s mission, manage partnerships and community outreach, and identify new growth opportunities in target markets.

Qualifications

- Strong skills in Market Research and Research to analyze customer needs, competitive landscape, and industry trends.
- Experience in Marketing and Marketing Strategy to plan, execute, and optimize campaigns across relevant channels.
- Excellent Communication skills for clear, empathetic, and effective messaging to diverse audiences and stakeholders.
- Proven experience in growth-focused roles, performance marketing, or demand generation, ideally within healthcare or consumer services.
- Ability to interpret data and use analytics tools to inform decisions, set KPIs, and report on campaign outcomes.
- Comfort working in an early-stage environment, with a proactive, solutions-oriented mindset and solid ownership of results.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are a plus.
- Interest in women’s health, fertility awareness, and patient education, with sensitivity to diverse backgrounds and experiences.

📌 Marketing Strategist & Growth Manager (New Delhi)
🏢 Egg Preservation Institute of Asia
📍 New Delhi