About the job

Marketing Strategist (Founding Marketing Hire)

Location: Remote · Full-time

Experience: Freshers and early-career candidates welcome

About Lunar

Lunar helps dance, music, sports and other academies manage fees, classes, admissions and payments—all from their phone.

Our ambition is to support 10 million students in their after-school learning journey by helping the academies behind them run and grow.

We’re building our core team. This is an opportunity to join early, work directly with the founders and own how Lunar shows up in the world.

The role

You’ll drive Lunar’s entire marketing—from the content we post to the creators we partner with to the campaigns that bring academies to us. You’ll make reels and graphics, run our social channels, build relationships with influencers in the dance, music and sports world, and shape the story we tell. You’ll have real ownership from day one, with the founders backing you.

What you’ll do

- Own and run Lunar’s social presence (Instagram, YouTube and more)—plan it, make it, post it.
- Create and edit content yourself—reels, short videos, graphics and copy that academies actually stop to watch.
- Find, reach out to and work with influencers and creators in the dance, music, sports and academy space—from first conversation to collaboration.
- Plan and run marketing campaigns, and track what’s working so we do more of it.
- Shape Lunar’s brand voice and messaging alongside the founders.
- Talk to academy owners and our sales team to understand customers, and turn that into sharper marketing.
- Experiment constantly—test ideas, learn fast and grow the ones that land.

What we’re looking for





- A genuine love for marketing and content, and an eye for what makes people stop scrolling.
- Hands-on ability to create and edit—video editing (reels/shorts) and basic design, on your phone or laptop.
- Transparent communication and the confidence to reach out to creators, partners and customers.
- Ownership, organisation and the drive to run things end-to-end without being told each step.
- Curiosity and a willingness to learn tools, platforms and new approaches quickly.
- Availability to work full-time.
- Hands-on ability to create and edit short video in at least one tool (CapCut, Canva, InShot or similar)—this is core to the role.

Prior work experience is not required. A personal Instagram or YouTube channel, college fest or club marketing, reels you’ve made, content for a family business or any creative project are all welcome examples of your capabilities. Candidates from any academic background may apply.

Added advantages

- A portfolio or links to content you’ve made—reels, edits, pages you’ve grown.
- Strong English communication, written and spoken.
- Prior experience interacting with influencers or creators.
- Familiarity with editing tools (CapCut, Canva, Premiere or similar).
- A background or genuine interest in dance, music, sports or other activities—you’ll get the audience instinctively.

Why join Lunar?

- Own marketing end-to-end as the founding marketing hire, working directly with the founders.
- Real creative freedom—your ideas go live, fast, and you see their impact.
- Build a rare, full-stack marketing skillset across content, influencers, brand and campaigns.
- Grow into leading the function as you prove results and Lunar scales.

📌 Marketing Strategist (Founding marketing hire) (India)
🏢 Lunar for studios
📍 India