Role Overview:

We are looking for a highly hands-on and entrepreneurial Marketing Manager to build and lead our marketing function from scratch. The ideal candidate will be responsible for developing marketing strategies, executing campaigns, generating qualified business leads, and strengthening our brand presence in the industrial technology space.

This role requires someone who can independently manage day-to-day marketing activities, work closely with leadership and sales teams, and gradually build a high-performing marketing team.

Key Responsibilities:

- Develop and execute marketing strategies aligned with business growth objectives.
- Build the marketing function from scratch, including processes, tools, and team development.
- Drive B2B demand generation and lead generation for large-value industrial automation and digitalization projects.
- Manage digital marketing activities, including SEO, SEM, LinkedIn marketing, email campaigns, and website optimization.
- Create and manage content such as blogs, case studies, solution brochures, presentations, and technical marketing materials.
- Translate complex technical solutions into compelling business value propositions.
- Collaborate with sales, business development, and technical teams to support enterprise customer acquisition.
- Manage marketing budgets, campaigns, analytics, and performance metrics.
- Recruit, mentor,



and lead marketing team members as the function grows.

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5–8 years of experience in B2B marketing, preferably in industrial automation, IoT, industrial technology, or digital transformation.
- Proven experience in building or developing a marketing function from scratch.
- Solid hands-on expertise in digital marketing, SEO, SEM, content marketing, and lead generation.
- Experience marketing complex solutions, enterprise offerings, or high-value projects rather than only standard product sales.
- Excellent content writing, communication, and presentation skills.
- Ability to understand technical concepts and communicate their business value effectively.
- Experience with CRM, marketing automation, and analytics tools.
- Strong ownership, execution, and team-building capabilities.

Ideal Candidate:

A proactive, execution-oriented marketing professional who can think strategically, work independently, and take complete ownership of marketing initiatives. Someone who is comfortable building a function from the ground up, personally executing marketing activities, and scaling the team as the business grows.

Preferred: Experience in industrial automation, RTLS, IoT, Industry 4.0, digital twins, or industrial digitalization.

📌 Marketing Manager (India)
🏢 LOCAXION
📍 India