We are seeking a creative, data-driven, and dynamic Marketing Manager to elevate our resort brand presence, drive direct bookings, and position our property as a premier destination in Wayanad. In this role, you will spearhead our end-to-end marketing strategy across digital, social, and traditional channels. You will craft compelling visual and narrative content highlighting our resort’s unique experiences, manage performance ad campaigns, cultivate influencer partnerships, and oversee online reputation to maximize occupancy across peak and lean seasons.

Key Responsibilities1. Digital & Social Media Strategy

- Content Creation & Curation: Plan and execute engaging photo, video, and written content showcasing the resort’s villas, dining, spa, local attractions, and experiential offerings.
- Social Media Management: Oversee organic social media channels (Instagram, Facebook, YouTube, LinkedIn), maintaining a consistent brand voice and high engagement rates.
- AI & Video Workflows: Leverage modern video production workflows, AI avatar integration, and high-clarity reel/short-form video production to scale content output and capture traveler interest.

1. Performance Marketing & Paid Campaigns

- Campaign Management: Design, execute, and optimize targeted digital ad campaigns (Meta Ads, Google Search, and Display) to drive direct room bookings and wedding/event inquiries.
- Budget Allocation: Manage the monthly marketing budget effectively, tracking Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
- SEO & Website Management: Optimize the resort's official website for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to increase organic web traffic and direct conversions.

1. Partnerships, PR & OTA Collaboration

- Influencer & Media Relations: Identify and collaborate with travel creators, lifestyle influencers, and press representatives for familiarization (FAM) trips and sponsored stays.
- OTA & Channel Coordination:



Work closely with the reservations team to align marketing promotions, seasonal discount packages, and special offers across Online Travel Agencies (OTAs) like MakeMyTrip, Booking.com, and Agoda.
- Reputation Management: Monitor and actively manage online reviews (Google, TripAdvisor), ensuring prompt and professional responses to guest feedback.

1. Campaign Planning & Seasonal Promotions

- Seasonal Campaigns: Develop targeted promotional campaigns for long weekends, monsoon tourism specials, winter holiday seasons, corporate retreats, and destination weddings in Wayanad.
- Collateral & Branding: Design and produce all marketing collateral, including in-room directories, digital menus, brochureware, and promotional banners in alignment with brand guidelines.
- Market Intelligence: Conduct competitor analysis to identify emerging hospitality trends, pricing strategies, and unique selling propositions in the Wayanad tourism market.

Requirements & Qualifications
- Experience: Minimum 4 to 7 years of progressive marketing experience, with at least 2–3 years specifically handling digital marketing, branding, or performance campaigns within the hospitality, resort, or tourism sector (experience in Kerala tourism or hill-station properties is highly preferred).
- Education: Degree or Post-Graduation in Marketing, Mass Communication, Digital Marketing, or Hotel Management.
- Languages: Qualified fluency in English and Malayalam is mandatory; proficiency in Hindi or Kannada/Tamil is a strong asset.
- Core Competencies:
- Strong expertise in performance marketing (Meta Ads Manager, Google Ads, GA4).
- Excellent aesthetic sense with a strong grasp of visual storytelling, photography direction, and video editing tools.
- Exceptional written and verbal communication skills.
- Proactive, creative mindset with a proven track record of driving measurable online conversions and brand growth.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Marketing Manager (Wayanad)
🏢 Bettersuites
📍 Wayanad