Position Overview
Own the strategy, planning, execution, and ROI of RAAPID’s U.S. healthcare conferences. Collaborate with Marketing, Sales teams, and vendors to leverage trade shows, sponsored events, and executive dinners as channels for building brand visibility and generating qualified pipeline.
Responsibilities
- Own the event calendar and budget. Prioritize Tier 1–3 conferences across Risk Adjustment and Medical Coding & CDI based on audience fit and business goals. Plan months ahead, negotiate with organizers, venues, vendors, and our event agency, and reconcile spend with Finance.
- Drive the event plan and operations. Build briefs that define the audience, messaging, offers, meeting targets, and KPIs. Track milestones and owners across Creative, Content, Product Marketing, Demand Generation, Sales etc.
- Track integrated campaigns. Track the progress and outcomes email, social, web, and outbound campaigns for the conference meetings and leads across marketing and sales teams.
- Manage the event experience. Prepare Sales, Marketing, subject matter experts, and leadership for their roles. Own the run of show, meeting programs, brand and booth experience, and vendor logistics including booth setups, giveaways, print collaterals and related logistics within budget.
- Develop sponsored and hosted programs. Plan partner activations, executive dinners, and smaller networking events around priority conferences. Agree on goals and promotion with partners/sales, guest selection, invitations, and follow-up plans.
- Turn event engagement into Sales follow-up.
Track post conference follow-ups and event outcomes against objectives. Capture what worked and turn it into playbooks the team can reuse.
- Report ROI and guide investment. Track registrations, qualified meetings, lead quality, and sourced and influenced pipeline against targets and spend. Report results to Marketing and Sales leadership.
What you bring
- 5+ years managing B2B marketing programs, with hands-on experience in field marketing and end-to-end ownership of major conferences or trade shows.
- Familiarity with U.S. healthcare conferences serving health plans, value-based care organizations, or revenue cycle teams.
- Experience running integrated campaigns for multiple buyer groups and delivering sponsored events, partner programs, or executive dinners.
- Solid project management and communication skills, with experience managing budgets and coordinating cross-functional teams.
- Experience using CRM, marketing automation, and project management tools. Ability to use AI tools to streamline event workflows and analyze performance.
Why RAAPID
- Opportunity to shape the brand and market voice of a growing healthcare AI company.
- Close collaboration with founders, executive leadership, and clinical experts.
- Strategic backing from Microsoft M12, UPMC Enterprises, and Healthworx.
- Competitive compensation, performance-based incentives, health insurance, and professional development opportunities.
- A culture built on integrity, ownership, innovation, employee growth, and customer success.
📌 Marketing Manager - Events and Conferences (Noida)
🏢 RAAPID
📍 Noida