Job Title IMU Brand and Marketing Strategist Manager

Management Level: 07 - Manager

Location: Mumbai

Must Have Skills

- Strategic growth marketing and full-funnel marketing strategy
- Content & campaign strategy
- Data-driven marketing
- CXO management
- Digital & social media strategy

Good to Have Skills

- Social commerce
- Performance marketing
- Hands-on experience with MarTech stacks
- AI-enabled marketing
- GenAI-driven marketing transformation

Experience

- Minimum 8 year(s) of experience is required with proven experience owning Marketing led business growth numbers.
- Direct exposure to CXOs, promoters, investors, or board-level stakeholders.

Educational Qualification

- Master's degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred.

Job Summary We are seeking a manager - Brand and Marketing Strategist to lead and shape growth marketing strategy across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You'll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles & Responsibilities

- Lead end-to-end brand and content strategy for enterprise-level clients across sectors
- Drive the strategic vision for marketing campaigns-from insight generation to execution oversight.
- Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
- Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
- Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
- Leverage marketing tech platforms and tools to drive scale, personalization,



& measurable outcomes.
- Contribute to pitch development and business growth through consultative engagement.
- Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
- Drive strategic partnerships, vendor relationships, and ecosystem collaborations.
- Build, lead, and grow high-performing teams and long-term capabilities.

Professional & Technical Skills

- Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
- Strong understanding of content marketing ecosystems (owned, earned, and paid media).
- Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
- Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics.
- Strong storytelling, presentation, and communication skills.
- Experience working with senior, high-impact marketing teams and seasoned client stakeholders.
- Experience working in or with digital first and agile environments.
- Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization.
- Believing in the power of brands.

What's in-store for you?

- Learn and grow continuously: Build new skills, grow existing skills, develop recent areas of expertise within functional, technical or industry areas of the business with Accenture's unmatched 24/7 expert-curated learning boards, webinars and classroom-style training programs.
- Innovate: Get access to resources that will allow you to leverage the latest technologies and bring innovation to life with the world's most recognizable companies.
- Thrive and advance: Grow your career as far as your ambitions take you.
- Truly human: Bring your whole self to a company that aims to be the most diverse in the world and delivers real-time performance feedback based on your strengths, not stats.

Locations Job No. R00333480 | Mumbai

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