A Trade Marketing professional with robust expertise in Excel and PowerPoint, capable of interpreting and managing large sets of data to drive actionable insights. Well-versed in trade marketing processes, including vendor management and the financial implications of trade discounts/schemes on P&L.;

Trade Marketing Promotions and programs

- Analyse and identify the need for Trade inputs and formulate the calendar basis the building blocks/ Analysis
- Ensure all Trade offers are planned and executed as per calendar.
- Ensure Trade scheme is accurately communicated downthe line to upto PSR and Trade.
- Create Tracking & monitoring & evaluation mechanism for each trade offer and share the analysis with all the stakeholders
- Identify ITeS/ Sales automation report requirements for analytics and monitoring of Trade offers
- Create Trade loyalty program for trade partners and align and execute them efficiently to achieve the desired results
- Measuring effectiveness and efficacy of all trade offers and improve/improvise to achieve strategic objectives
- Visibility
- Plan Visibility inputs based on Channel and Market requirements and ensure planning , allocation is streamlined for timely market execution




- Create visibility layout for Stores and create process for monitoring of the same

Budget and process compliances

- Managing the Trade budget within desired targets
- Define and communicate Process/policies/Protocols to comply with trade marketing requirements .

Trainings

- Train the trainer for Sales call process/ Merchandising identification/
- Tracking effectiveness and take corrective actions

Knowledge and Skills (Functional / Technical)

- Proven ability to drive the sales process from plan to closure
- Strong understanding of trade marketing concepts, Trade Marketing schemes, cost-to-benefit analysis, sustainable growth, pre and post-planning ROI.
- Proficiency in data analysis tools (Excel, Power BI, etc.) and MS PowerPoint.
- Worked in core Sales then moved to trade marketing.
- Well versed in Excel / PPT
- Strong in Data interpretation / Data handling
- Vendor Management
- Clear understanding of P& L in case of Trade discounts
- Having detailed data and process understanding of Trade marketing Role
- Laying out of PSR Roles and Responsibilities and evaluation matrix

📌 Head Trade Marketing (Ahmedabad)
🏢 Havmor Ice Cream (Lotte India Corporation Private
📍 Ahmedabad