About Stock Knocks

India’s First AI-Powered Investor Research & IR Marketplace.

Where investors discover tomorrow’s companies, and businesses connect with verified investors through AI, videos and community.

Investors use Stock Knocks to research SME-listed and IPO-bound companies. They can ask questions about DRHPs, annual reports and investor presentations and get clear answers in seconds, in English and Indian languages. Companies use it to reach verified investors through investor-relations videos, live meetings and our community.

The role

You’ll grow both sides of the marketplace: the investors who come to research and the companies that want to reach them. On the investor side, you’ll own the funnel from the first ad someone sees to their tenth research question. On the company side, you’ll bring in a steady flow of SME and IPO-bound companies for our sales team to sign up.

You’ll run campaigns yourself, set up the tracking, and run the tests that decide where our next rupee goes. You’ll work directly with the founders, product and sales.

What you’ll do

Investor growth (B2C)

- Plan, launch and optimise app-install and web campaigns on Google (App Campaigns, Search, YouTube, Performance Max), Meta and Apple Search Ads.
- Build keyword and audience plans around IPO and SME search demand: DRHP filings, subscription windows, allotment and listing days.
- Test creatives quickly: hooks, formats, languages and UGC-style video
- Improve the funnel: install → sign-up → first AI question → paid use → repeat use.
- Own lifecycle messaging on push, email and WhatsApp to activate new users and win back inactive ones

Company growth (B2B)

- Generate qualified leads from SME-listed companies, IPO-bound companies and their promoters through LinkedIn Ads,



Google Search and targeted outreach campaigns.
- Build partnerships with merchant bankers, IPO consultants, CA firms and other intermediaries who work with these companies.
- Run webinars, events and case studies that show how companies use Stock Knocks to reach investors
- Work with sales on lead scoring, CRM handoff and follow-up, and track lead → meeting → onboarded company
- Build landing pages and pitch material for each segment (newly listed SMEs, pre-IPO companies, companies already listed on the main board)

Organic & community

- Build SEO and content around IPOs and SME stocks, such as IPO pages, DRHP explainers and listing-day coverage.
- Grow our community and creator partnerships on YouTube, X, Telegram, Instagram and LinkedIn, within SEBI’s rules on finfluencers

Measurement

- Own tracking across an attribution tool (AppsFlyer, Branch or Adjust), Firebase, GA4, GTM, Meta SDK and Conversions API, SKAN on iOS, and the LinkedIn Insight Tag
- Report investor metrics (cost per install, cost per activated user, conversion to paid, retention, lifetime value against acquisition cost) and company metrics (cost per qualified lead, lead-to-onboarding rate, acquisition cost per company)
- Use AI tools and automation for making creatives, bidding, reporting and analysis.

Compliance

- Make sure every campaign follows SEBI’s advertising rules,



its disclosure and publicity rules for listed and IPO-bound companies, and Google’s and Meta’s financial-services policies: no promised returns, no stock tips, correct disclosures.

What we’re looking for

- 4–7 years in performance or growth marketing, with at least 2 years on a consumer app (fintech, investing, edtech or similar)
- Hands-on experience with Google App Campaigns and Meta app campaigns: you’ve run the budgets yourself, not just supervised them
- B2B lead generation experience, ideally on LinkedIn Ads, where you were measured on lead quality and not just volume
- Comfortable with an attribution tool and cohort analysis; you think about retention and payback, not just cost per install.
- Experience with CRM and lifecycle tools (HubSpot or Zoho for B2B; CleverTap, MoEngage or WebEngage for B2C)
- A record of tests you designed, ran and learned from, both wins and losses.
- A real interest in Indian capital markets: you know what a DRHP, an anchor book and allotment status are

Good to have

- Experience marketing a SEBI-regulated or financial-services product, including financial-services verification on Google and Meta
- Contacts among merchant bankers, IPO consultants or SME promoters
- Experience growing a two-sided marketplace
- SEO for high-intent, time-sensitive searches
- Campaigns or content in Hindi or other Indian languages
- Basic SQL or Python
- Experience as an early marketing hire at a startup

Why join us

- Grow both sides of a recent kind of marketplace for India’s capital markets.
- An AI product you’ll use yourself every day
- A small team: your tests go live in days, not quarters
- Work directly with the founders and see your impact on the company's numbers.

📌 Growth Marketing Manager (Newtown)
🏢 Stock Knocks
📍 Newtown