Company: Metro Mind Hospital, Kochi
Department: Digital Marketing
Experience: 1–3 years
Employment Type: Full time
Location: Kalamassery, Kochi
JOB SUMMARY
Metro Mind Hospital is looking for a creative and result-oriented Digital Marketing Executive with experience in developing and implementing digital marketing strategies. The candidate will be responsible for improving the hospital's online presence, generating patient enquiries, managing digital campaigns, and promoting the hospital's services through various online platforms.
SUMMARY
Plan and execute digital marketing campaigns across social media, search engines, and other digital platforms.
- Manage the hospital's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Develop engaging content for social media posts, reels, videos, and promotional campaigns.
- Manage Google Ads and Meta Ads campaigns to generate quality leads and improve brand awareness.
- Monitor website performance, SEO rankings, and online traffic using tools such as Google Analytics and Google Search Console.
- Coordinate with the content creation and design teams to develop marketing materials.
- Track campaign performance, analyse marketing data, and prepare regular reports.
- Manage online enquiries and coordinate with the relevant departments for timely follow-up.
- Ensure all marketing content follows the hospital's branding guidelines and maintains professional and ethical standards, especially when promoting mental health services.
REQUIRED QUALIFICATION
- Bachelor's degree in Digital Marketing, Marketing, Business Administration, or a related field.
- 1–3 years of experience in digital marketing.
- Practical experience in Google Ads, Meta Ads, SEO, and social media management.
- Knowledge of Google Analytics, Google Search Console, and keyword research tools.
- Strong communication, analytical, and creative skills.
- Ability to manage multiple campaigns and meet deadlines.
PREFERD SKILLS
- Experience in healthcare or hospital marketing.
- Knowledge of lead generation and conversion optimisation.
- Basic understanding of graphic design and video editing tools.
- Experience in website content management and email marketing.
CANDIDATE PROFILE We are looking for a proactive and creative individual with a strong understanding of digital marketing strategies, excellent communication skills, and the ability to generate measurable results. Candidates should be capable of independently managing campaigns and contributing to the growth of Metro Mind Hospital's digital presence.
Interested candidates can share their updated CV with the HR Department at
[email protected].
📌 Digital Marketing Specialist (Kochi)
🏢 Metro Mind
📍 Kochi