1. SEO – Search Engine Optimisation

- Plan and execute on-page, off-page and technical SEO strategies.

- Conduct keyword research, competitor analysis and keyword mapping.

- Optimise website pages, landing pages, blogs, meta titles, descriptions, H1s and internal linking.

- Improve Google organic rankings, website traffic and keyword visibility.

- Manage backlink building, domain authority and link-building campaigns.

- Monitor website performance through Google Search Console, GA4 and SEO tools.

- Identify technical SEO issues, indexing errors, crawlability and website speed issues.

- Develop SEO content strategies to improve organic lead generation.

1. AEO – Answer Engine Optimisation

- Optimise website content to appear in AI-generated answers and search snippets.

- Create FAQ-based content and question-answer formats.

- Implement FAQ, Article, Organisation and relevant structured schema.

- Optimise content for featured snippets and Google's AI Overviews.

- Develop conversational and intent-based keyword strategies.

- Improve brand visibility across answer engines.

1. GEO – Generative Engine Optimisation

- Develop strategies to improve brand visibility on ChatGPT, Gemini, Perplexity and other AI platforms.

- Build brand authority through quality content, digital PR and relevant citations.

- Optimise website content for AI discoverability and entity recognition.

- Strengthen brand mentions and contextual references across authoritative websites.

- Develop content that AI platforms can easily understand, reference and cite.

- Track brand visibility across generative search platforms.

1. Meta Ads & Performance Marketing

- Plan, execute and manage Facebook and Instagram advertising campaigns.

- Create lead generation, conversion, remarketing and awareness campaigns.

- Manage campaign budgets,



audience targeting and bidding strategies.

- Develop retargeting strategies for website visitors and existing leads.

- Monitor CPL, CPA, CTR, CPC, ROAS and conversion rates.

- Conduct A/B testing of ad creatives, headlines, audiences and landing pages.

- Coordinate with the creative team for ad copies, reels, banners and promotional creatives.

- Optimise campaigns to achieve lower acquisition costs and higher conversions.

1. D2C Performance Marketing

- Manage paid acquisition campaigns for D2C and e-commerce brands.

- Plan customer acquisition and retargeting strategies.

- Optimise campaigns for purchases, add-to-cart and checkout conversions.

- Analyse product performance, customer behaviour and sales funnels.

- Work on Meta Pixel, Conversion API and tracking integrations.

- Improve ROAS, customer acquisition cost (CAC) and overall campaign profitability.

- Coordinate with website and e-commerce teams to improve landing pages and checkout experience.

1. Content & Website Growth

- Develop monthly SEO and content calendars.

- Coordinate with content writers for blogs, landing pages and website copy.

- Identify content gaps and competitor opportunities.

- Ensure website content follows SEO, AEO and GEO best practices.

- Collaborate with graphic designers and video editors for marketing creatives.

- Recommend website improvements for better user experience and lead generation.

1. Analytics & Reporting

- Track website traffic, organic rankings and lead generation.

- Monitor Google Analytics 4 and Google Search Console.

- Prepare weekly and monthly performance reports.

- Track paid advertising expenditure and campaign profitability.

- Analyse lead quality, conversions and marketing ROI.

- Present actionable recommendations for improving marketing performance.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 DIgital Marketing SEO Manager (Tilak Nagar)
🏢 UpSkill Now
📍 Tilak Nagar