Company Description Dhruva Capital Services Ltd is a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India, focused on investment and financing solutions for individuals and businesses. The company specializes in simplifying complex financial needs through customized services that promote growth and financial stability. With a strong emphasis on integrity, transparency, and a client-centric approach, Dhruva Capital builds long-term relationships based on trust and accountability.

Its offerings include business and personal financing, loan against property, CV/CE loans, invoice discounting, construction finance, and lease rental discounting.

Dhruva

Capital combines deep industry expertise with innovative thinking to help clients achieve their financial goals.

Role Description This is a full-time, in office Digital Marketing Specialist role based in Kolkata.

The Digital Marketing

Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and display to promote NEOMONEY - Dhruva Capital’s financial products and services. Day-to-day responsibilities include managing social media profiles, creating and scheduling content, monitoring performance, and engaging with audiences to build brand awareness and generate qualified leads. The role involves using web analytics tools to track campaign effectiveness,



preparing performance reports, and recommending data-driven improvements. The specialist will collaborate with internal teams to align messaging, ensure consistent brand presence, and support ongoing marketing initiatives.

Qualifications

- Candidates should possess skills in Digital Marketing and Online Marketing, including experience with campaign planning and execution.
- Candidates should possess skills in Social Media Marketing, with hands-on experience managing and growing brand presence on major platforms.
- Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and optimize campaigns based on insights.
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to convey complex financial concepts in accessible language.
- Relevant experience with SEO/SEM, email marketing tools, and marketing automation platforms is beneficial.
- Familiarity with the financial services sector or NBFC environment is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work collaboratively on-site in Kolkata, manage multiple projects, and meet deadlines in a dynamic environment.

📌 Digital Marketing Specialist (Kolkata)
🏢 DHRUVA CAPITAL SERVICES
📍 Kolkata