We're Hiring: Digital Marketing & Growth Specialist (Hospitality)Remote | Freelance / Contract | Part-Time | Australian Restaurant Brand

Pellegrini's Italian is looking for a talented, results-driven Digital Marketing & Growth Specialist to help drive customer acquisition, strengthen brand engagement and grow revenue across our two restaurant locations in Chatswood, Sydney and Orange, NSW.

We are an established Italian restaurant brand known for authentic Italian cuisine, quality ingredients and memorable dining experiences.

We are looking for someone who can bring creativity, consistency and commercial thinking to our marketing.

This isn't simply a social media posting role.

We need a hands-on digital marketer who understands how to attract new customers, increase restaurant bookings, engage existing guests and build long-term customer loyalty.

Your Key Responsibilities1. Digital Marketing Strategy & Campaigns

- Develop and execute monthly marketing plans for both restaurant locations.
- Create campaigns to increase restaurant bookings, customer visits and revenue.
- Develop targeted promotions for weekday lunches, weekend dining, birthdays, functions and group bookings.
- Identify customer acquisition and retention opportunities.
- Manage campaign calendars, execution and performance optimisation.

2. Social Media Marketing & Content Management

- Manage Instagram and Facebook accounts.
- Develop engaging content calendars, social media posts, Reels and Stories.
- Create content using supplied restaurant photography and video footage.
- Write engaging, on-brand captions and promotional copy.
- Manage audience engagement, comments and relevant customer enquiries.
- Plan and execute organic and paid social media campaigns.

3. Google Ads, Meta Ads & Local SEO

- Manage and optimise Google Ads and Meta advertising campaigns.
- Conduct keyword research, audience targeting and campaign optimisation.
- Manage and optimise Google Business Profiles for both locations.
- Improve local search visibility and restaurant discovery.
- Monitor advertising expenditure, conversions and campaign performance.
- Identify opportunities to improve website traffic and booking conversions.

4. Email Marketing, CRM & Customer Retention

- Develop email marketing campaigns and customer engagement strategies.
- Work with existing customer and reservation databases.
- Create customer retention campaigns, including birthdays, special occasions and repeat-visit communications.
- Segment audiences and develop targeted customer communications.
- Develop and manage automated customer journeys.




- Grow customer engagement and encourage repeat restaurant visits.

5. Restaurant Promotions, Events & Partnerships

- Develop campaigns promoting restaurant offers, functions, catering and special occasions.
- Support marketing for private events, birthdays and group reservations.
- Identify opportunities for local partnerships and collaborations.
- Develop creative ideas to attract new customers during quieter trading periods.

6. Analytics, Reporting & Marketing Performance

- Monitor marketing campaigns and provide regular performance reports.
- Track relevant KPIs, including customer enquiries, bookings, conversions, engagement and campaign results.
- Use insights to improve campaign performance and marketing return on investment.
- Provide proactive recommendations to improve customer acquisition, retention and revenue.

Essential Skills & ExperienceWe are looking for someone with strong practical experience across the following:

- 3–5+ years of hands-on digital marketing experience, preferably within restaurants, hospitality, food service or related consumer businesses.
- Proven experience developing and executing digital marketing campaigns that generate measurable results.
- Strong understanding of restaurant customer acquisition, retention and local-area marketing.
- Advanced working knowledge of Instagram and Facebook marketing, including Meta Business Suite and Ads Manager.
- Hands-on experience with Google Ads, including campaign setup, keyword research, optimisation and conversion tracking.
- Practical experience with local SEO and Google Business Profile management.
- Experience with email marketing and CRM platforms, including customer segmentation, automation and campaign management.
- Proficiency in Canva for creating social media graphics, promotional content and digital marketing assets.
- Experience editing short-form videos and Reels using tools such as CapCut or equivalent.
- Strong copywriting skills for social media, advertising, email campaigns and promotions.
- Experience using Google Analytics 4 (GA4), Google Search Console and other reporting tools.
- Understanding of website optimisation, customer journeys, booking conversions and lead generation.
- Ability to plan, manage and execute multiple campaigns independently.




- Strong analytical skills and an understanding of marketing ROI and commercial KPIs.
- Excellent written and spoken English.
- Strong organisational skills, attention to detail and proactive communication.
- Ability to collaborate remotely with restaurant management and work within agreed Australian business-hour overlaps.

Highly Desirable

- Previous marketing experience with restaurants, cafes, hospitality groups or multi-location businesses.
- Experience using SevenRooms, OpenTable or similar restaurant reservations and guest CRM platforms.
- Experience promoting restaurant functions, catering, birthdays and private dining.
- Familiarity with the Australian hospitality market and consumer behaviour.
- Experience managing multiple locations under one brand.
- Basic website management experience, including WordPress or similar content management systems.

What We're Looking ForSomeone who is:

- Commercially minded: Understands that marketing should contribute to bookings, repeat visits and business growth.
- Creative: Brings fresh ideas for content, campaigns and customer engagement.
- Hands-on: Comfortable both planning and executing marketing activities.
- Consistent: Can maintain regular marketing activity without constant follow-up.
- Proactive: Identifies opportunities and recommends improvements.
- Analytical: Uses campaign data to make informed decisions.
- Independent: Can manage day-to-day marketing responsibilities while collaborating with the business owner.

Engagement DetailsPosition: Digital Marketing & Growth Specialist Employment type: Freelance / Independent Contractor

Location: Remote / Offshore

Commitment: Part-time, ongoing engagement

Initial engagement: 90-day trial contract, with potential for a longer-term partnership.

Reporting to: Business Owner

Remuneration: Negotiable based on experience, demonstrated capability and agreed scope of work.

How to ApplyPlease submit

1. Your CV or professional profile.
2. Examples of restaurant, hospitality or similar businesses you have marketed.
3. A portfolio of social media campaigns, creative work or marketing projects.
4. Examples of measurable results you have achieved, particularly customer acquisition, bookings, lead generation or revenue growth.
5. Your proposed monthly retainer, estimated weekly availability and location.

Key: We are particularly interested in candidates who can demonstrate practical marketing execution and measurable business results, not just social media follower growth. Help us build the next stage of growth for Pellegrini's Italian.

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