Company Description DwellIT Systems is a technology-driven IT solutions company focused on supporting modern businesses with scalable software, cloud infrastructure, and end-to-end digital transformation. The company delivers enterprise-grade solutions such as custom software development, web and mobile applications, and seamless system integration tailored to each client’s needs. Its mission is to build secure, reliable, and high-performance systems that enhance operational efficiency and foster business growth.

By combining strong technical capabilities with strategic business insight, DwellIT Systems ensures that all solutions are practical, future-ready, and firmly results-oriented. Team members work in an environment that values innovation, problem solving, and measurable impact.

Job Title: Digital Marketing Executive

Employment Type: Part-Time / Freelance

Work Mode: 100% Remote

Location: Kerala, India – Candidates currently residing in Kerala only

Working Days: Monday to Saturday

Working Hours: 4 hours per day – Flexible Schedule

Fixed Compensation: ₹7,000 per month

Performance Incentives: Up to ₹5,000+ per month based on performance

Experience: 0–4 years

Freshers: Welcome, provided they have relevant practical skills.

Job Overview

This is a hands-on role combining digital marketing, social media management, creative content production, digital advertising, online lead generation, cold calling, cold email outreach and sales coordination.

The selected candidate will be responsible for managing our digital marketing activities while actively identifying prospective customers and initiating business conversations.

We are looking for someone who is equally comfortable creating engaging marketing content and communicating professionally with prospective customers.

Key Responsibilities

- Social Media Management

- Manage DwellIT Systems' Google, Instagram, Facebook and LinkedIn accounts.
- Plan and maintain weekly and monthly content calendars.
- Create and publish engaging posts, carousels, stories and promotional content.
- Maintain consistent company branding and communication.
- Research industry trends, hashtags and relevant content opportunities.
- Monitor engagement and suggest improvements to social media performance.

2. Creative Content and Video Production
- Design skilled social media creatives using Canva and other relevent tools.
- Create engaging Instagram Reels and short promotional videos.
- Develop creative concepts, hooks and scripts for promotional videos.
- Edit videos using InShot, Adobe Express or similar applications.
- Create promotional content for website development, e-commerce, custom software and IT services.
- Use AI tools to generate content ideas, captions, scripts and creative concepts.

3. Digital Marketing and Meta Ads
- Set up and managing Facebook and Instagram advertising campaigns.
- Research target audiences, demographics and relevant interests.
- Assist with lead-generation campaigns.
- Monitor advertising performance, enquiries and expenditure.
- Suggest improvements to creatives,



audience targeting and campaign performance.
- Meta Business Suite and basic campaign reporting.
- Follow approved campaign budgets and obtain authorization before making significant changes.

4. Lead Generation and Prospect Research
- Identify businesses that may require website development, redesign, e-commerce or software solutions.
- Research potential customers through Google, LinkedIn and business directories.
- Identify businesses with outdated websites or opportunities for digital transformation.
- Research business owners, decision-makers and relevant contact persons.
- Build and maintain structured databases of potential customers.
- Identify potential B2B partnerships and business opportunities.
- Qualify prospects based on their business requirements and interest.

5. Cold Calling and Business Outreach
- Conduct professional outbound calls to prospective businesses.
- Introduce DwellIT Systems and its technology services.
- Understand potential customers' business and technology requirements.
- Identify opportunities for website development, software solutions and IT services.
- Qualify interested prospects and schedule consultations.
- Maintain call records, prospect status and follow-up schedules.
- Communicate confidently and professionally with business owners and decision-makers.

6. Cold Email and LinkedIn Outreach
- Research potential customers and relevant decision-makers.
- Draft personalized business introduction emails.
- Conduct targeted cold email campaigns.
- Follow up with prospects professionally.
- Connect with relevant business owners and decision-makers through LinkedIn.
- Maintain records of emails, responses, follow-ups and interested prospects.
- Identify opportunities for B2B partnerships.

7. Sales and Enquiry Management
- Monitor incoming enquiries from the company website, social media and advertisements.
- Send initial acknowledgement messages using approved templates.
- Maintain and update the company's CRM or lead database.
- Coordinate customer consultations and follow-up activities.
- Track enquiries, meetings, proposals and conversions.
- Assist in preparing marketing presentations and basic sales materials.
- Hand over qualified business opportunities to the management team.

8. AI Tools and Marketing Automation
- Use ChatGPT and other AI tools for content creation, research and campaign planning.
- Generate marketing captions, promotional messages, email drafts and cold calling scripts.
- Explore AI-based creative and video production tools.
- Assist in implementing simple marketing and lead-management automation workflows.
- Identify opportunities to improve productivity using AI and automation.

9. Reporting and Performance Monitoring




- Maintain daily activity and lead trackers.
- Maintain a weekly and monthly content calendar.
- Record outbound calls, emails, responses and follow-ups.
- Prepare weekly marketing and lead-generation reports.
- Monitor advertising performance, qualified leads and business enquiries.
- Suggest improvements to marketing and sales activities.

Essential Skills

- Good knowledge of Instagram, Facebook and LinkedIn.
- Practical knowledge of Canva for graphic design.
- Video editing skills using VN, InShot, Adobe Express or similar tools.
- Good written and verbal communication skills in English.
- Ability to communicate in Malayalam, Hindi & English; proficiency is preferred.
- Exceptional understanding of digital marketing and social media promotion.
- Confidence in communicating with business owners and prospective customers.
- Willingness to conduct cold calls and professional email outreach.
- Knowledge of ChatGPT and other AI tools.
- Ability to research businesses and identify potential customers.
- Good organizational and time-management skills.
- Ability to work independently and meet deadlines.
- Knowledge of Meta Business Suite and Meta Ads Manager.
- Understanding of SEO and Google Business Profile.
- Previous experience in cold calling, tele calling or B2B sales and social media marketing
- Experience with LinkedIn prospecting and email marketing.

Candidates do not need to be experts in every area. Practical skills, creativity, communication, confidence and willingness to learn are more important.

Working Arrangement

- Fully remote, part-time freelance engagement.
- Four hours of committed work per day.
- Monday to Saturday, with Sunday as the weekly off.
- Flexible working hours; candidates can choose their preferred working time.
- A weekly work roster must be mutually agreed upon in advance.
- Daily task updates and weekly performance reviews are expected.
- Candidates may continue other employment, studies or freelance assignments, provided there is no conflict of interest and the agreed working commitment is maintained.
- Candidates must currently reside in Kerala, India.

Compensation and Performance Incentives

Fixed Monthly Compensation: ₹7,000

Additional performance incentives are available based on qualified leads.

Potential monthly earnings: ₹12,000 or more, depending on performance.

The detailed incentive structure will be communicated during the recruitment process.

What We Offer

- Flexible remote working arrangement.
- Opportunity to work with a growing IT solutions and technology company.
- Exposure to digital marketing, B2B sales and AI-powered marketing tools.
- Additional performance-based earnings.
- Opportunity to take ownership of marketing and lead-generation activities.
- Scope for long-term association and increased responsibilities based on performance.

[email protected] https://dwellitsystems.com

Eligibility: Only candidates currently residing in Kerala, India, will be considered.

Join us and help us strengthen our digital presence, generate new business opportunities and grow together!

📌 Digital Marketing Executive (India)
🏢 DwellIT Systems
📍 India