Designer - FMCG (Food Products Packaging design)

Significant Eligibility Disclaimer:

This role demands exceptional creativity, strong colour selection, outstanding conceptualisation, and innovative design thinking. Only candidates who can confidently demonstrate these capabilities through their portfolio should apply.

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The Designer (FMCG) will be responsible for developing creative and visually appealing product packaging designs, with a strong focus on colour selection, Pantone matching, artwork development, and brand consistency. The role requires strong design sensibility, quick understanding of product requirements, and the ability to execute new and revised packaging designs in line with brand and production standards.

Educational Qualifications:

- Bachelor's or master's degree in fine arts, Visual Communication, Graphic Design, UX Design, or a related discipline.
- Relevant Certifications (Preferred)

Required Experience:

- Minimum 2 to 4 years of hands-on experience in FMCG product and packaging design.
- Excellent visual design sensibility with a strong eye for aesthetics, colours, combinations, and product presentation.
- Strong understanding of Pantone colour systems, colour matching, shades, tones, and print colour specifications.
- Practical experience in FMCG packaging design, product creatives, artwork development, and mock-ups.
- Ability to quickly understand product requirements and translate them into appropriate colour schemes and design concepts.
- Experience in developing new product packaging and revising existing designs while maintaining brand consistency.
- Strong knowledge of typography, layout, visual hierarchy,



and packaging design principles.
- Hands-on experience in Adobe Illustrator, Photoshop, CorelDRAW, or equivalent professional design tools.
- Ability to prepare accurate, print-ready artwork and coordinate with printing and packaging vendors.
- Working knowledge of UI design, Figma, and digital creatives for web and marketing platforms.

Key Responsibilities:

- Design and develop creative concepts, product packaging, and visual designs for FMCG products.
- Create packaging mock-ups, product artworks, and print-ready files in coordination with internal stakeholders.
- Develop and revise packaging designs for new product launches and existing product improvements.
- Apply appropriate colour combinations, Pantone shades, typography, and visual elements to enhance product appeal.
- Ensure accurate colour selection, brand consistency, and adherence to packaging and printing specifications.
- Translate marketing and product briefs into effective creative concepts and design solutions.
- Quickly understand product requirements and execute design modifications within defined timelines.
- Develop creative assets for product launches, marketing campaigns, and brand communication.
- Edit short-format promotional videos and create basic motion graphics for digital marketing initiatives.
- Coordinate with printing and packaging vendors to ensure artwork accuracy and production quality.
- Ensure all creative outputs comply with brand guidelines, regulatory requirements, and print production standards.
- Maintain consistency, accuracy, and quality across all product and brand-related design assets.

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