Creative Designer & Content Executive

Department: Marketing Reporting To: Marketing Lead Location: Bengaluru, Karnataka

Role Overview

India Sweet House is looking for a creative professional who combines strong graphic design capabilities with content writing and campaign ideation. The role will be responsible for developing visually appealing marketing creatives, compelling brand content and original campaign concepts that strengthen brand identity, customer engagement and business growth.

The ideal candidate should be proficient in graphic design, have a solid understanding of visual storytelling and brand communication, and be capable of taking creative assignments from concept development to final execution across digital and offline platforms.

Key Responsibilities

1. Graphic Design & Visual Communication

- Design high-quality social media creatives, digital advertisements, website banners, email graphics, promotional materials and marketing presentations.
- Develop creative assets for product launches, festive campaigns, seasonal promotions, new store openings and special occasions.
- Create attractive product visuals, promotional layouts, posters, brochures, flyers, standees, in-store branding materials and other point-of-sale communication.
- Develop visual concepts, mood boards, design layouts and creative directions in line with campaign briefs.
- Ensure consistency in typography, colour palettes, imagery and brand identity across all creative outputs.
- Adapt creative assets into different formats and sizes for social media, digital platforms, print and in-store communication.
- Collaborate with photography and video production teams to develop engaging product visuals and marketing content.
- Review creative outputs for design accuracy, content alignment,



brand consistency and production quality before final delivery.

1. Content Writing & Brand Communication

- Develop engaging and persuasive content for social media, websites, email campaigns, digital advertisements and other marketing communication.
- Write compelling headlines, taglines, captions, product descriptions and campaign messaging.
- Develop content for product launches, festive campaigns, promotional offers and brand initiatives.
- Ensure consistency in brand voice, messaging and communication across all platforms.

1. Campaign Conceptualization & Creative Ideation

- Generate original campaign ideas and creative concepts aligned with the brand's marketing objectives.
- Develop campaign briefs, creative directions and communication strategies in collaboration with the Marketing Lead.
- Translate campaign concepts into engaging content and visual assets across relevant marketing channels.
- Support end-to-end campaign execution, from ideation and content development to creative delivery and performance review.

1. Digital Marketing & Marketing Support

- Support social media marketing initiatives through engaging content, creative assets and campaign communication.
- Coordinate with internal teams, agencies and external vendors to ensure timely delivery of marketing materials.
- Assist in planning and executing integrated marketing campaigns across digital and offline channels.
- Stay updated on design trends,



digital marketing practices and creative innovations to enhance brand communication.

Required Skills & Competencies
- Strong graphic design and visual storytelling capabilities.
- Proficiency in Canva, Adobe Photoshop and Adobe Illustrator.
- Working knowledge of Figma and other creative design tools.
- Strong copywriting, content writing and storytelling skills.
- Creative thinking, campaign ideation and concept development.
- Understanding of typography, colour theory, layout design and visual hierarchy.
- Knowledge of digital marketing, social media marketing and marketing communications.
- Strong written and verbal communication skills.
- Ability to manage multiple creative assignments and meet deadlines.

Qualifications & Experience
- Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Mass Communication, Marketing or a related field.
- 24 years of relevant experience in graphic design, creative communication, content writing or digital marketing.
- A portfolio showcasing graphic design work, original campaign concepts and content writing samples is preferred.

Key Performance Indicators
- Quality, creativity and timely delivery of design and content assignments.
- Visual consistency and adherence to brand guidelines.
- Effectiveness and originality of campaign concepts.
- Quality and performance of marketing creatives across digital and offline platforms.
- Ability to manage creative assignments from brief to final execution.

Ideal Candidate A creative designer with a strong understanding of content and marketing, capable of transforming ideas into visually compelling designs, engaging communication and impactful campaigns that strengthen the India Sweet House brand.

📌 Creative Designer & Content Executive (Bengaluru)
🏢 Transact Foods
📍 Bengaluru