Firstly, this is only WFO role with guaranteed best in class compensation. If you're not ok with working from kolkata, kindly DO NOT APPLY.

If you know why a reel gets 10 million views while another barely gets 1,000, we need to talk.

At MarketingLab, we're looking for a seriously good content skilled to lead our UGC and Short-Form Content vertical.

We're not looking for someone who just knows how to make reels, manage creators or put together a content calendar. We're looking for someone who understands the science and art of content that works.

Someone who can look at a piece of content and tell us exactly why it will work, why it won't, what needs to change and how to make it better.

Someone who can turn content into a growth engine.

WHAT YOU'LL BE RESPONSIBLE FOR

1. Build a Content Powerhouse

- Lead and scale our UGC and short-form content vertical.
- Develop high-performing content strategies for multiple D2C brands across categories.
- Work with a team of content strategists, scriptwriters, creators, editors and production resources.
- Establish systems that allow us to produce high-quality content at scale without compromising speed.

2. Understand What Makes Content Work

- Have a deep understanding of Instagram Reels, YouTube Shorts and other short-form platforms.
- Know exactly what makes a reel work: hooks, storytelling, retention, watch time, pacing, transitions, editing and CTAs.
- Understand why certain content formats go viral and why others fail.
- Constantly study winning content, identify patterns and translate those insights into repeatable content strategies.
- Stay ahead of emerging content formats, trends and platform behaviour.

3. Be Obsessed With Data & Growth

- Understand social media analytics beyond vanity metrics such as likes and views.
- Track watch time, audience retention, completion rates, shares, saves, engagement and follower growth.
- Analyse content performance and identify opportunities to improve.
- Build a clear feedback loop between content performance and content production.




- Know how to move the needle on an account's organic growth.
- Make decisions based on data, not gut feeling alone.

4. Be Exceptionally Good at Execution

- Have an insane bias for action and speed.
- Move from idea to script to shoot to edit to publishing without unnecessary delays.
- Ensure a consistent pipeline of fresh, relevant and high-quality content.
- Be hands-on with ideation, scripting, creative direction, production and editing feedback.
- Maintain high execution standards while handling multiple brands and projects simultaneously.

5. Build a Culture of Experimentation

- Constantly test new hooks, formats, storytelling styles and creative approaches.
- Never get comfortable with one winning format.
- Encourage rapid experimentation and learn from failures.
- Build repeatable frameworks that help us consistently produce winning content.

AI-FIRST MINDSET IS NON-NEGOTIABLE We expect you to be extremely well-versed with AI tools and actively use them to improve the speed, quality and scale of content production.
- Be proficient with AI-powered tools for ideation, scripting, research, video production, editing and content optimisation.
- Know how to leverage AI to accelerate workflows, automate repetitive tasks and improve creative output.
- Constantly experiment with emerging AI tools and identify ways to integrate them into our content engine.
- Understand how AI can help us produce more, experiment faster and achieve better results without compromising quality.

If you're not actively using AI in your everyday content workflow, please don't apply. We are looking for someone who is AI-first, not someone who is still figuring out why AI matters.





WHO WE'RE LOOKING FOR

- At least 3 years of hands-on experience in content creation, short-form video, social media or digital content.
- Someone who has demonstrably grown social media accounts.
- Someone who understands Instagram's content ecosystem inside out.
- Strong understanding of content analytics, audience behaviour and performance metrics.
- Excellent understanding of storytelling, scripting, hooks and creative direction.
- Experience managing creators, production teams and content workflows.
- Someone who can think strategically but is equally comfortable getting their hands dirty.
- Extremely high ownership, urgency and execution speed.
- Someone who is curious, competitive and constantly studying what works.

Location: Kolkata. Candidates already based in Kolkata will be preferred. Candidates from other cities must be open to relocating to Kolkata.

WHAT WE OFFER

- Compensation that will be among the best in the industry. We are willing to pay exceptionally well for exceptional talent.
- An opportunity to build and lead a high-impact content vertical.
- Work with an exciting portfolio of D2C brands across multiple categories.
- The freedom to experiment, build teams and create processes.
- A fast-moving environment where good ideas are encouraged and great execution is rewarded.
- The opportunity to build something substantial rather than just manage another content department.

If your idea of content management is creating calendars, scheduling posts and chasing approvals, this probably isn't the role for you.

If you need constant follow-ups to get things done, this isn't the role for you either.

But if you live and breathe short-form content, understand the psychology behind what makes people stop scrolling, know how to turn insights into execution and have a proven ability to grow accounts, we would love to meet you.

We're looking for someone who doesn't just create content. We want someone who knows how to make content perform.

📌 Content Manager - Video + UGC (Kolkata)
🏢 Marketing Lab
📍 Kolkata