Role & responsibilities

- Develop and own the content strategy and monthly content calendar across Instagram, YouTube, LinkedIn, blogs, email, and WhatsApp, aligned with brand awareness, growth, and enrollment goals.

- Understand the target audience, including students and working professionals, and create content that addresses their questions, challenges, and career aspirations.

- Define and maintain a consistent brand voice, messaging, and communication style across all platforms.

- Write, edit, and review high-quality content, including social media posts, video scripts, landing pages, blogs, campaign copy, and marketing communications.

- Brief and coordinate with writers, designers, and video editors to ensure content quality and timely execution.

- Repurpose content across multiple formats and platforms to maximise reach and engagement.

- Plan and execute SEO-driven content initiatives, including keyword research, content briefs, and on-page optimisation.

- Track and analyse content performance using metrics such as reach, engagement, leads, and conversions.

- Conduct content experiments with hooks, formats, headlines, and CTAs to improve performance.

- Research competitors, industry trends, and audience behaviour to identify content opportunities.

- Collaborate with growth and sales teams to understand learner queries and create content that drives interest and conversions.

- Convert workshops, events, student stories,



and team experiences into engaging brand content.

Preferred candidate profile

- 2+ years of experience in Content Strategy, Content Marketing, Copywriting, or a similar role.

- Excellent written and verbal communication skills, with a strong command of English.

- Strong understanding of content strategy, marketing funnels, audience engagement, and conversion-driven content.

- Experience planning and managing content calendars across multiple digital platforms.

- Ability to write compelling social media content, video scripts, blogs, landing-page copy, and campaign messaging.

- Basic understanding of SEO, keyword research, and content distribution.

- Comfortable analysing content performance metrics, including reach, engagement, leads, and conversions.

- Ability to guide and provide constructive feedback to writers, designers, and video editors.

- Strong organisational skills and ability to manage multiple projects and deadlines in a fast-paced startup workplace.

Good to Have

- Experience in EdTech, D2C, consumer internet, or startup environments.

- Experience scripting short-form and long-form video content.

- Familiarity with Google Analytics (GA4), Google Search Console, and social media analytics tools.

- Experience writing content for paid advertisements and sales campaigns.

- Experience managing or mentoring a small content team.

📌 Content Strategist (Hyderabad)
🏢 AlgoUniversity (backed by Y-Combinator)
📍 Hyderabad