Responsibilities

- Brand Engagement & Social Media

- Build and maintain Yello's brand presence across social media platforms.
- Create engaging, on-brand content that reflects Yello's brand personality, culture, and community.
- Develop ideas for reels, stories, carousels, campaigns, and interactive content.
- Drive audience engagement through polls, contests, conversations, collaborations, and community-led campaigns.
- Actively engage with followers, residents, prospects, and other relevant audiences.
- Maintain a consistent brand voice and visual identity across all communication.
- Identify opportunities to increase brand awareness, reach, engagement, and organic growth.
- Coordinate with designers, photographers, and external agencies wherever required.

2.

Community

Management & Resident Engagement

- Build strong relationships with Yello residents and create a sense of belonging within the community.
- Manage day-to-day communication across social media, community groups, and other engagement channels.
- Respond to comments, messages, queries, and feedback in a timely and brand-consistent manner.
- Plan and execute initiatives that encourage resident participation and interaction.
- Collect resident stories, testimonials, experiences, and user-generated content.
- Identify resident concerns raised through social media or community channels and escalate them to the Community Manager.
- Work closely with operations teams to ensure resident feedback is communicated and followed up appropriately.
- Develop initiatives that improve resident participation, satisfaction, and community connection.

3. In-house Events &

Experience Management

- Conceptualise, plan, and execute in-house events and community activities across Yello properties.
- Develop monthly event calendars covering festivals, celebrations, social gatherings, recreational activities, and themed experiences.




- Organise resident engagement activities such as movie nights, game nights, workshops, fitness sessions, celebrations, and networking events.
- Manage end-to-end event execution, including budgeting, vendors, logistics, communication, registrations, and on-ground coordination.
- Coordinate with property teams to ensure smooth execution of events.
- Encourage resident participation and build excitement before, during, and after events.
- Capture event photos and videos and convert them into social media content.
- Explore partnerships with local brands, artists, creators, and businesses to create unique resident experiences.

4.

Content

Planning & Brand Communication

- Develop a monthly content and engagement calendar aligned with Yello's brand objectives.
- Ensure a balanced mix of brand storytelling, resident experiences, community activities, promotional content, and events.
- Drive the complete content cycle: ideation, coordination, production, approvals, publishing, and performance tracking.
- Maintain the social media content tracker and event calendar.
- Ensure all communication and creatives follow established brand guidelines.
- Collaborate with internal teams to identify stories, milestones, and opportunities worth communicating.

Ideal Candidate Profile

- 2–4 years of experience in social media, brand engagement, community management, or event management.
- Excellent communication and interpersonal skills.
- Creative mindset with an understanding of social media trends and digital storytelling.
- Experience organising events and managing on-ground execution.
- Comfortable interacting with people, building relationships, and managing communities.
- Positive coordination, planning, and vendor management skills.
- Ability to independently manage multiple activities and take ownership of execution.
- Proficiency in Instagram, Facebook, Canva, Google Sheets, and basic video editing tools.

📌 Community Manager (Bengaluru)
🏢 merapropt.com
📍 Bengaluru