Company Description Entropy is a full-spectrum marketing and creative solutions company that blends traditional brand-building with modern digital communication. The team designs and delivers campaigns that span experiential activations, content strategy, social media, digital storytelling, and performance marketing to help brands create meaningful connections with their audiences. Entropy specializes in phygital marketing, combining physical experiences with digital engagement to drive visibility, conversations, and measurable impact.

Services range from brand identity and website development to influencer marketing, event services, remote marketing management, and capability enhancement. The company collaborates with brands seeking stronger connections, greater visibility, and sustainable long-term growth.

Role Description The Campaign Manager is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing multi-channel marketing campaigns for a variety of brand partners. This role involves developing campaign strategies, creating detailed media and communication plans, coordinating with creative, content, and performance marketing teams, and ensuring campaigns are delivered on time and within budget.

The Campaign

Manager will monitor campaign performance across channels, analyze data and consumer insights, and recommend adjustments to improve reach, engagement, and conversion. Day-to-day responsibilities include managing client communication, preparing reports and presentations, overseeing campaign assets and approvals,



and aligning all activities with brand guidelines and business objectives. The individual will also contribute to current campaign concepts, pitches, and cross-functional collaboration to ensure cohesive brand experiences across physical and digital touchpoints.

Qualifications

- Experience in campaign planning and management across digital and offline channels, including brand awareness, lead generation, and performance-focused initiatives.
- Strong skills in marketing strategy, media planning, and audience segmentation, with the ability to map campaigns to consumer journeys and brand objectives.
- Proficiency in digital marketing tools and platforms (e.g., social media, PPC, display, email, marketing analytics) and familiarity with SEO and web performance metrics.
- Ability to collaborate with creative, content, and design teams to develop effective campaign assets, messaging, and storytelling.
- Excellent project management skills, including timeline management, budget tracking, stakeholder coordination, and vendor/partner management.
- Strong analytical and reporting skills, with experience using data to evaluate campaign performance and present clear insights and recommendations.
- Effective written and verbal communication skills, client-facing experience, and a collaborative, solutions-oriented approach.
- Bachelor's degree in Marketing, Communications, Business, or a related field; prior experience in an agency or brand-side campaign management role is preferred.
- Comfort working in a fast-paced, on-site environment in Mumbai, with the ability to handle multiple campaigns and deadlines.

📌 Campaign Manager (Mumbai)
🏢 Entropy
📍 Mumbai