Plan and execute BTL marketing initiatives aligned with business objectives, brand strategy and sales priorities. Develop and implement market-specific activation plans to improve brand awareness, product visibility, and consumer preference. Drive on-ground marketing activities, including market activations, promotional campaigns, product demonstrations, roadshows.
Design and execute dealer, distributor, and retailer engagement programs to strengthen channel relationships and improve brand preference. Organize electrician meets, contractor meets, product awareness sessions, technical demonstrations, loyalty programs, and recognition initiatives.
Preferred candidate profile
Experience of handling BTL marketing for pan-India in preferably wire and cables industry or any building material company